Project Yellow برانڊ جي واڌاري by Yu Chen

Project Yellow برانڊ جي واڌاري by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

چانديگرافڪ· 2020

Project Yellow برانڊ جي واڌاري

by Yu Chen

Client: Hubei University of Technology

A' Design Award چاندي انعام Winner in گرافڪ Category

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Colors

The Design

About Project Yellow برانڊ جي واڌاري

پروجيڪٽ پيلو هڪ جامع آرٽ پروجيڪٽ آهي جيڪو هر شي جو بصري تصور تعمير ڪري ٿو. اهم ويزن جي مطابق ، مختلف شهرن ۾ وڏيون آئوٽ ڊسپلييون ڪيون وينديون ۽ ثقافتي ۽ تخليقي ارتقا جو هڪ سلسلو هڪ ئي وقت پيدا ڪيو ويندو. هڪ بصري IP جي طور تي ، پروجيڪٽ پيلي وٽ هڪ عظيم بصري تصوير ۽ متحرڪ رنگ اسڪيم آهي ته هڪ متحد اهم وينشن تيار ڪري ، جيڪا ماڻهن کي ناقابل فراموش بڻائي ٿي. وڏي پئماني تي آن لائين ۽ آف لائن واڌاري لاءِ ، ۽ بصري ڊيوٽيٽوٽس جي حاصلات لاءِ مناسب ، اهو هڪ منفرد ڊزائين منصوبو آهي.

The Recognition

About the A' Design Award چاندي انعام

Project Yellow برانڊ جي واڌاري A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Project Yellow برانڊ جي واڌاري کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Project Yellow برانڊ جي واڌاري هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen