Holiday Gift Set تحفن جو سيٽ پيڪيجنگ by Salvita Bingelyte

Holiday Gift Set تحفن جو سيٽ پيڪيجنگ by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in پيڪيجنگ ڊيزائن Competition Category.

چانديپيڪيجنگ· 2020

Holiday Gift Set تحفن جو سيٽ پيڪيجنگ

by Salvita Bingelyte

Client: Salvita Design

A' Design Award چاندي انعام Winner in پيڪيجنگ Category

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Verified Award Winner

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Colors

The Design

About Holiday Gift Set تحفن جو سيٽ پيڪيجنگ

هالي ڊي گفٽ سيٽ کائڻ لائق موڪل جي تحفن جي مجموعي لاءِ هڪ پيڪيجنگ ڊيزائن آهي. هن سيٽ ۾ 80 گرام چاڪليٽ جي پٽي، 40 گرام جڙي ٻوٽين واري چانهه جو پيڪيٽ، 200 گرام قدرتي ماکيءَ جو مرتبان ۽ 140 گرام دار چيني جي خوشبوءِ واري موم بتي شامل آهي. تصويرون زيمينا کان متاثر ٿي ٺاهيون ويون آهن، جيڪا لٿونيا جي ڌرتيءَ جي ديوي آهي، جنهن کي هتي سنيڪرز ۽ هيڊفون پائيندڙ هڪ جديد شخصيت جي طور تي ڏيکاريو ويو آهي. ديويءَ جا ڊگها اڇا وار برف ۽ واقف تہوارن جي تصويرن جي ياد ڏياريندا آهن. هڪ نرم قدرتي رنگن جو سيٽ اجزاء کي ظاهر ڪري ٿو. آفسيٽ، فليڪسوگرافي ۽ ڊجيٽل پرنٽنگ استعمال ڪئي وئي آهي.

The Recognition

About the A' Design Award چاندي انعام

Holiday Gift Set تحفن جو سيٽ پيڪيجنگ A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Holiday Gift Set تحفن جو سيٽ پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Holiday Gift Set تحفن جو سيٽ پيڪيجنگ هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)