Buchanan's Red Seal وسڪي بوتل جي پيڪيجنگ by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award سون انعام in پيڪيجنگ ڊيزائن Competition Category.
سونپيڪيجنگ· 2020
Buchanan's Red Seal وسڪي بوتل جي پيڪيجنگ
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award سون انعام Winner in پيڪيجنگ Category
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- Verified Award Winner
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The Design
About Buchanan's Red Seal وسڪي بوتل جي پيڪيجنگ
بيوچانن ريڊ سيل هڪ بلينڊڊ وسڪي لاءِ پيڪيجنگ ڊيزائن آهي. هي ڊيزائن هڪ نئين بوتل جي جوڙجڪ، ليبلن ۽ هڪ گفٽ باڪس تي مشتمل آهي. بوتل ۾ نرم موڙ آهن جيڪي اڳئين پاسي جي مرڪز ۾ رکيل ڳاڙهي مهر (ريڊ سيل) کي فريم ڪن ٿا. بيوچانن جو نشان (ڪريسٽ) شيشي جي پوئين پاسي تي اُڀريل نموني (ايمباسڊ) ٺاهيل آهي، تنهنڪري اهو نشان اڳئين پاسي کان نظر اچي ٿو. هڪ اُڀريل صحيح مهر جي ڀرسان موجود آهي. عنبري رنگ جو شيشو هيٺئين حصي ۾ سائي رنگت ۾ تبديل ٿئي ٿو، جيڪا خصوصيت سڄي رينج ۾ هڪجهڙي آهي. گفٽ باڪس ڪتاب وانگر کلي ٿو ۽ بوتل کي ظاهر ڪري ٿو.
The Recognition
About the A' Design Award سون انعام
Buchanan's Red Seal وسڪي بوتل جي پيڪيجنگ A' Design Award سون انعام جو کٽيندڙ آهي، انتهائي معزز اعتراف جيڪو پهرين درجي جي، شاندار ۽ نمايان ڊيزائنن کي ڏنو وڃي ٿو. سون جا کٽيندڙ انتهائي جدت واريون، تمام گهڻي بصيرت واريون ۽ شاندار طرح اکيون خيره ڪندڙ تخليقون آهن، جيڪي پنهنجي ڊيزائنرن جي عبقريت، حڪمت ۽ مهارت جي عڪاسي ڪن ٿيون. Buchanan's Red Seal وسڪي بوتل جي پيڪيجنگ کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو ساراهيل، رجحان ساز ۽ يادگار ايجاد هوندو جيڪو بي مثال قدر پيش ڪري ٿو. هي ڊيزائن جنهن A' Design Award سون انعام کٽيو آهي، هڪ شاندار، محترم منصوبو آهي جيڪو فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون تمام گهڻي فائدي سان وڌائي ٿو. Buchanan's Red Seal وسڪي بوتل جي پيڪيجنگ شديد خواهش جا جذبا پيدا ڪري ٿو، جوش جاڳائي ٿو، تخليقيت کي همٿائي ٿو ۽ اسان کي مسحور ڪري ٿو.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create a brand redesign for Buchanan’s Red Seal, and bring to life the exclusive blend through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, we crafted an elegant bottle shape with soft curves that allow the iconic Red Seal to shine. The bottle sits in a beautifully crafted gift box, which opens like a book to reveal the unique bottle.
- Dimensions & Packaging
- Bottle: 0.75L/75cl/750ml.
Box: 235mlx235mlx101.6ml - Tags
- #rebrand, #productdesign, #packagedesign, #luxury, #whisky, #brownspirits,
- Production Technology
- For the bottle, forceMAJEURE closely collaborated with the glassmaker to create the perfect interaction between the front and back embossed rosette, and on the green tint at the base of the bottle that is a hallmark of all bottles in the Buchanan’s line. The stopper mirrors the shape and colors of the bottle. The mixed materials used connote luxury: Buchanan's engraved gold metal and red textured wood. Authenticity is created by the red simulated wax seal, finely molded to achieve the lions and word details highlighted with gold. The neck label is printed on metallic substrate with micro emboss. The bottom label is printed on transparent PSL with raised gloss varnish. This bottle comes in a luxe coffret mixing metallic substrate and shimmery textured substrate.
- Design Challenge
- Every single expression of Buchanan’s whisky is made with the same degree of care, symbolizing the utmost quality and craftsmanship, and forceMAJEURE's goal was to honor that in all elements of this redesign of Buchanan's Red Seal. We crafted a new elegant bottle shape with soft curves that allow the iconic Red Seal to shine, nestled at the heart of the bottle. The rich amber liquid gives way to a green tint at the base of the glass, a hallmark of all bottles in the Buchanan’s range.
- Inspiration
- forceMAJEURE's design team drew inspiration from the rich history of James Buchanan and his dedication to the utmost in quality and craftsmanship. The beauty is in the details: the Buchanan's crest is proudly embossed on the back of the glass and beautifully frames the Red Seal. Alongside of the bottle, James Buchanan's signature is embossed. The luxurious closure is an ornament to the bottle, and the majestic reds and golds of the seal, signature and label evoke the royal family, for which the whisky was created.
- Team Members
- Harry Chong, Product Design Director
Pierre Delebois, Strategy and Creative Director
Tim Devereaux, Art Director
Steve Assandri, Production Manager - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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