Bomapp برانڊ آئيڊينٽٽي ڊيزائن by Taiyoon Lee

Bomapp برانڊ آئيڊينٽٽي ڊيزائن by Taiyoon Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award برونز انعام in گرافڪس، عڪاسي ۽ بصري رابطي جو ڊيزائن Competition Category.

برونزگرافڪ· 2020

Bomapp برانڊ آئيڊينٽٽي ڊيزائن

by Taiyoon Lee

Client: Bomapp

A' Design Award برونز انعام Winner in گرافڪ Category

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Verified Award Winner

Verify Award Status for #99409

View at A' Design Award Press Release Award Badge

Colors

The Design

About Bomapp برانڊ آئيڊينٽٽي ڊيزائن

بوميپ (Bomapp) هڪ برانڊ آئيڊينٽٽي ڊيزائن آهي، جيڪو هڪ انشورنس ٽيڪنالاجي ڪمپني لاءِ ٺاهيو ويو آهي. بوميپ نالو ڪورين لفظ ”بوهيوم“ (جنهن جي معنيٰ انشورنس آهي) ۽ لفظ ”ميپ“ جي ميلاپ مان ٺهيل آهي. علامت، موٽف گرافڪس ۽ ڪل ڊيزائن ”ڀاڪر ۾ ڀرڻ“ (embrace) جي خيال کي پيش ڪن ٿا، جيڪو برانڊ جي سڃاڻپ کي وڌيڪ مضبوط بڻائي ٿو. لوگو ٽائپ ۾ اکر ”B“ شامل آهي، جيڪو گولڊن ريشو (golden ratio) جي عڪاسي ڪندي ٺاهيو ويو آهي. صحيح جاميٽري جو استعمال اعتماد ۽ پروفيشنلزم ظاهر ڪرڻ لاءِ ڪيو ويو آهي، جيڪي انشورنس صنعت جون بنيادي قدرون آهن. لوگو رڳو هڪ رنگ ۾ ظاهر ٿئي ٿو، پس منظر جي مطابق يا ته نيرو يا اڇو.

The Recognition

About the A' Design Award برونز انعام

Bomapp برانڊ آئيڊينٽٽي ڊيزائن A' Design Award برونز انعام جو کٽيندڙ آهي، تمام گهڻو معزز اعتراف جيڪو تخليقيت، اختراع ۽ ذڪاوت سان ممتاز بهترين ڊيزائنن کي ڏنو وڃي ٿو. برونز جا کٽيندڙ ڀرپور مهارت واريون ۽ نمايان طور تخليقي شاهڪار آهن، جيڪي پنهنجي ڊيزائنرن جي وسيع تجربي، تخيل ۽ ڏاهپ جي تصديق ڪن ٿيون. Bomapp برانڊ آئيڊينٽٽي ڊيزائن کان اميد ڪئي وڃي ٿي ته اهو هڪ تمام گهڻو قدر ڪيل، ساراهيل ۽ پيارو شيءِ هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ جدت وارو. هي ڊيزائن جنهن A' Design Award برونز انعام کٽيو آهي، فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي ۾ بهترين طريقا شامل ڪري ٿو ۽ ننڍين تفصيلن ڏانهن ڌيان ڏيڻ ڪري شاندار آهي. Bomapp برانڊ آئيڊينٽٽي ڊيزائن ضرورتون خوبصورتيءَ سان پوريون ڪري ٿو، خواهشن کي ڇهي ٿو، جذبن کي موهي ٿو ۽ تجسس ڇڪي ٿو.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensions & Packaging: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Tags: Bomapp , insurance, finance, branding
Production Technology: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Design Challenge: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Research: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiration: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Project Duration: 10.01.2019 - 09.04.2020 / Seoul, Korea
Operation Flow: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Team Members: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim