Mixed Reality هولوگرافڪ انسٽاليشن by Aleksandr Volkov

Mixed Reality هولوگرافڪ انسٽاليشن by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award چاندي انعام in تقريب ۽ واقعو ڊيزائن Competition Category.

چانديتقريب· 2020

Mixed Reality هولوگرافڪ انسٽاليشن

by Aleksandr Volkov

Client: Economiton

A' Design Award چاندي انعام Winner in تقريب Category

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The Design

About Mixed Reality هولوگرافڪ انسٽاليشن

مڪسڊ رئيلٽي هڪ انٽرايڪٽو هولوگرافڪ انسٽاليشن آهي جيڪا ماسڪو شهر جي توانائي واري حڪمت عملي بابت هڪ نمائشي اسٽينڊ لاءِ تيار ڪئي وئي آهي. هي انسٽاليشن پيپرس گھوسٽ (Pepper's Ghost) اصول تي ٻڌل آهي، جنهن کي اضافي تہن سان وڌايو ويو آهي. هڪ LED پس منظر ديوار، ٽي فرش پروجيڪٽر ۽ ڇت تي لڳل LED روشني، هولوگرافڪ فوائل، آئينن ۽ آواز سان گڏجي ڪم ڪن ٿا. متحرڪ روشني ۽ ڇانو پروجيڪٽ ٿيل شين کي موجودگيءَ جو مضبوط احساس ڏين ٿا. ملاقاتي هڪ ٽچ اسڪرين تي موضوع چونڊين ٿا ۽ ڏسن ٿا ته شڪليون ۽ گراف هوا ۾ ظاهر ٿين ۽ ختم ٿي وڃن ٿيون.

The Recognition

About the A' Design Award چاندي انعام

Mixed Reality هولوگرافڪ انسٽاليشن A' Design Award چاندي انعام جو کٽيندڙ آهي، غير معمولي حد تائين معزز اعتراف جيڪو اعليٰ ترين درجي جي، شاندار ۽ متاثر ڪندڙ ڊيزائنن کي ڏنو وڃي ٿو. چاندي جا کٽيندڙ تمام گهڻا روشن ۽ انتهائي تخليقي ڪم آهن، جيڪي پنهنجي ڊيزائنرن جي شاندار مهارت، صلاحيت ۽ ذڪاوت کي ظاهر ڪن ٿا. Mixed Reality هولوگرافڪ انسٽاليشن کان اميد ڪئي وڃي ٿي ته اهو هڪ شاندار نمائشي ڪم هوندو، قابل ذڪر حد تائين پيشه ورانه ۽ ڳوڙهي جدت وارو. هي ڊيزائن جنهن A' Design Award چاندي انعام کٽيو آهي، هڪ انتهائي قابل ذڪر، ساراهيل ايجاد آهي جيڪا فائدو ڏئي ٿي ۽ فن، سائنس، ڊيزائن ۽ ٽيڪنالاجي جون حدون وڌائي ٿي. Mixed Reality هولوگرافڪ انسٽاليشن هڪ اهڙي تخليق آهي جنهن تي گهڻا حسد ڪن ٿا، جيڪا خواهشون جاڳائي ٿي، مثبت جذبا آڻي ٿي ۽ حيرت ۽ تعجب جي چڻنگ ٻاري ٿي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.