Pencil Worx, Sam Ayling

Sam brings 20+ years of experience at prestigious design firms from London to New York, including Newell & Sorrell, Interbrand and Lippincott. He’s played an integral role in the branding of TACA Airlines, Avianca Airlines, Stanley tools, Black + Decker, Bios, The Vitamin Shoppe, Southwest Airlines. More recently branding Buoy Health, Daymaker, Frywall, 212 Track CLub, Kim Foley, Sparkfire Ventures, and Northpond Ventures.

Sam recently lead design initiatives for Daymaker, Barrel Creek Provisions and Northpond Ventures. He’s designed identities for Fortune 500 companies and some of the most promising start-ups of our time.