Michelle Rivadeneira

Michelle Rivadeneira is a Design Specialist with a background in visual design and a strong interest in branding, marketing, and brand strategy. She holds a Licentiate Degree in Graphic Design and a Master’s in Branding and Brand Strategy, which have shaped her approach to design as a strategic tool rather than simply an executional discipline.

Throughout her career, she has worked on projects for brands such as Banco Guayaquil, American Express, Banco del Pacífico, Dunkin’, Pepsi, and Gatorade, across both agency and consulting environments. Her focus is on creating meaningful brand experiences where strategy, creativity, and design come together to drive impact.