Chinese Mooncake තෑගි පෙට්ටි ඇසුරුම්කරණය by Litete Brand Design is a highly esteemed winner of the very prestigious 2021 A' Design Award රන් සම්මානය in ඇසුරුම් නිර්මාණය Competition Category.
රන්ඇසුරුම්· 2021
Chinese Mooncake තෑගි පෙට්ටි ඇසුරුම්කරණය
Client: Litete Brand Design
A' Design Award රන් සම්මානය Winner in ඇසුරුම් Category
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The Design
About Chinese Mooncake තෑගි පෙට්ටි ඇසුරුම්කරණය
Chinese Mooncake යනු මධ්‍ය සරත් උත්සවය අතරතුර පිරිනමන මූන්කේක් සඳහා නිර්මාණය කරන ලද තෑගි පෙට්ටියකි. පිටත පෙට්ටිය සම්ප්‍රදායික චීන ආහාර පෙට්ටියක හැඩය අනුගමනය කරයි. එම්බ්‍රොයිඩරි ශෛලියේ නිදර්ශන චිත්‍රයක් මගින් ලී ගෘහ නිර්මාණ ශිල්පය සහ නර්තන ශිල්පිනියන් ඇතුළත් ටෑන්ග් රාජවංශයේ භෝජන සංග්‍රහයක ගුවන් දර්ශනයක් පෙන්වයි. නිදර්ශන චිත්‍රයේ එක් එක් කොටස ඩයි-කටිං මගින් වෙන් කර නැවත එකට සම්බන්ධ කර ඇති බැවින්, ඇසුරුම්කරණයට ගැඹුරක් සහ ස්ථර ලැබේ. ඇතුළත පෙට්ටිය රාජකීය දම් සහ උණ කොළ වැනි සම්භාව්‍ය චීන වර්ණ සමඟ ඒකාබද්ධ කරමින් Rainbow Skirt and Feather Coat නර්තනයේ නර්තන චලනයන් ඉදිරිපත් කරයි.
The Recognition
About the A' Design Award රන් සම්මානය
Chinese Mooncake තෑගි පෙට්ටි ඇසුරුම්කරණය යනු A' Design Award රන් සම්මානය දිනූ නිර්මාණයකි; පළමු පෙළේ, විස්මයජනක සහ විශිෂ්ට නිර්මාණ සඳහා පිරිනමන අතිශය ගෞරවනීය පිළිගැනීමකි. රන් ජයග්‍රාහී නිර්මාණ ඉතා නවීන, දුරදක්නා සහ දිලිසෙන කෘති වන අතර නිර්මාණකරුවන්ගේ දක්ෂතාව, ප්‍රඥාව සහ ශිල්පීය හැකියාව පිළිබිඹු කරයි. Chinese Mooncake තෑගි පෙට්ටි ඇසුරුම්කරණය වඩාත්ම ප්‍රශංසාවට ලක් වන, නැඹුරුවාවන් නිර්මාණය කරන, ස්මාරක තුල්‍ය නව නිපැයුමක් වී අසමසම වටිනාකමක් ලබා දෙනු ඇතැයි අපේක්ෂා කෙරේ. Chinese Mooncake තෑගි පෙට්ටි ඇසුරුම්කරණය තීව්‍ර ආශාවක් ඇති කරයි, ආශාව අවදි කරයි, නිර්මාණශීලිත්වය දිරිමත් කරයි සහ වශීකරණය කරයි.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. It also highlights this dynasty's magnificent wooden architecture and reproduces Yang Guifei's graceful dance movements. The inner box was designed based on dance movements from Rainbow Skirt and Feather Coat. This was combined with classical Chinese colors such as royal purple and bamboo green to reflect the Tang Dynasty's grandeur, the Chinese classics'elegance, and wishes for a happy life.
- Dimensions & Packaging
- Outer box size:340mmx220mmx55mm
Inner box size:85mmx85mmx38mm - Tags
- Moon cake packaging, Chinese traditional culture, Tang Dynasty, classical, Mid-Autumn Festival
- Production Technology
- The gift box is based on an aerial layout and embroidery drawing that represents a Tang Dynasty banquet. Each part of the illustration is separated by die-cutting, and the final packaging is more layered.
- Design Challenge
- The difficulty of this design is that there are few records about the neon clothes and feather dance, and it is more difficult to restore the architecture, costumes, makeup, musical instruments, and dance poses. Even so, we checked many documents, which greatly restored the scene at that time.
- Research
- The Mid-Autumn Festival is a traditional festival celebrated in China. It gained widespread popularity in the Tang Dynasty and became a nationwide holiday. According to legend, the Tang Emperor Xuan Zong dreamt he had traveled to the Palace of the Moon, where he saw celestial women, clothed in feathers and rosy clouds dancing in the sky. After the Emperor awoke, his favourite concubine Yang Guifei, renowned as one of the four most beautiful women in Chinese history, choreographed and performed the famous dance, 'Rainbow Skirt and Feathered Coat,'according to the Emperor's recollection.
- Inspiration
- In order to reproduce the magnificent scenery of the Tang Dynasty palace, this design was created after consultig many historical documents, viewing images of murals at Dunhuang, and visiting ancient buildings from the Tang Dynasty to use these aspects as the basis for creating a design to restore the Tang Dynasty's historical prosperity.
- Project Duration
- The project started in Tianjin in July 2020, completed in Tianjin in August 2020, and exhibited in Tianjin in September 2020.
- Operation Flow
- The outer box as a whole is a traditional Chinese food box style, using a three-dimensional paper sculpture to separate the characters and scenes through die cutting, and then collage them into a complete illustration, which increases the sense of hierarchy and space of the packaging. The inner box combines the opening with the packaging illustration. The entire tongue part adopts the style of traditional Chinese typography, forming a natural division. When the consumer opens the box, a complete illustration pops up in front of them.
- Patents
- Copyrights belong to Langcer Lee, 2020.
- Team Members
- Creative Director：Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Illustrator:Zhang JiaNi
Photographer:Jiang Tao - Image Credits
- Image #No1 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No2 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No3 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No4 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
Image #No5 : Photographer Jiang Tao,The Moon in the Tang Dynasty,2020.
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