Grassy Premiados කෝපි ඇසුරුම්කරණය by Dimitri Lociks is a highly esteemed winner of the very prestigious 2022 A' Design Award රිදී සම්මානය in ඇසුරුම් නිර්මාණය Competition Category.
රිදීඇසුරුම්· 2022
Grassy Premiados කෝපි ඇසුරුම්කරණය
Client: Grassy Caffè
A' Design Award රිදී සම්මානය Winner in ඇසුරුම් Category
- 25,991
- Verified Award Winner
- Verify Award Status for #128993
The Design
About Grassy Premiados කෝපි ඇසුරුම්කරණය
Grassy Premiados යනු බ්‍රසීලයේ විශේෂිත කෝපි සඳහා නිර්මාණය කරන ලද ඇසුරුම් නිර්මාණයකි. පෙට්ටියට මහෝගනී බීජ, කෝපි ඇට සහ බ්‍රසීලයේ නවීනවාදී වාස්තුවිද්‍යාවේ වක්‍ර රේඛා වලින් ආභාෂය ලද කාබනික හා මොඩියුලර් හැඩතල ඇත. මොඩියුලර් හැඩය මගින් එකිනෙක උඩ තැබීමට හා රාක්ක මත සුවිශේෂී ලෙස ප්‍රදර්ශනය කිරීමට හැකි වේ. පෙට්ටිය මැට් ලැමිනේෂන්, හොට් ස්ටැම්පින් සහ ඒකවර්ණ මුද්‍රණය සහිත කාඩ්බෝඩ් වලින් නිර්මාණය කර ඇත. කෝපි ඇට ඔක්සිජන් වලින් ආරක්ෂා කරන කපාටයක් සහිත ප්ලාස්ටික් බෑගයක තබා ඇත. ලෝහමය පටලයකින් යුත් ඇලවුම් ලේබලයක් පෙට්ටිය මුද්‍රා තබන අතර නිෂ්පාදන තොරතුරු දරයි, එමගින් අඩු පිරිවැයකින් ඉක්මන් අභිරුචිකරණයට ඉඩ සලසයි.
The Recognition
About the A' Design Award රිදී සම්මානය
Grassy Premiados කෝපි ඇසුරුම්කරණය යනු A' Design Award රිදී සම්මානය දිනූ නිර්මාණයකි; ඉහළම පෙළේ, සුන්දර සහ ආකර්ශනීය නිර්මාණ සඳහා පිරිනමන අසාමාන්‍ය ලෙස ගෞරවනීය පිළිගැනීමකි. රිදී ජයග්‍රාහී නිර්මාණ අතිශය දීප්තිමත් සහ ඉතා නිර්මාණශීලී කෘති වන අතර නිර්මාණකරුවන්ගේ විශිෂ්ට විශේෂඥතාව, දක්ෂතාව සහ සියුම් බුද්ධිය පෙන්වයි. Grassy Premiados කෝපි ඇසුරුම්කරණය විස්මයජනක, ආදර්ශවත්, ඉතා වෘත්තීය සහ ගැඹුරින් නවීන කෘතියක් වනු ඇතැයි අපේක්ෂා කෙරේ. Grassy Premiados කෝපි ඇසුරුම්කරණය බොහෝ දෙනා ඊර්ෂ්‍යා කරන නිර්මාණයක් වන අතර ආශාවන් අවදි කරයි, ධනාත්මක හැඟීම් ගෙන එයි සහ විස්මය ඇති කරයි.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
- Dimensions & Packaging
- The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
- Tags
- package, Brazilian coffee, biomimetic, bio design,
- Production Technology
- The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
- Design Challenge
- The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
- Research
- The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
- Inspiration
- The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
- Project Duration
- The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
- Operation Flow
- The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
- Team Members
- Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
- Image Credits
- all images and videos: photographer Dimitri Lociks, study with shadows, 2021.
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