Alfa Honey ඇසුරුම්කරණය

Press Kit

Unique Properties

Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself.
A transparent glass jar and a handwritten typography, resembles the dripping honey.
The honey comes out of the jar and creates the logo, indicating that there is nothing more to communicate than the purity of the product. Less is more!

Tags

Packaging design, honey

Design Challenge

In the Greek alphabet, “Alpha” is the first letter and the initial imprint of communication.
It is the "Beginning" of everything. The first taste, the first smell, the first experience that is etched in our memory forever. It's the way we know the world.
Fragiadakis family transforms knowledge and love for honey into an Alpha experience.
It’s what nature offers, so we can begin Anew!

Inspiration

Words that communicate quality, and quality can only be shown through the pure, raw and natural characteristics of one of the most important substances that nature can provide, honey.

Project Duration

The project started in July 2021 in Athens and finished in January 2022 in Athens, and was released on the market in Greece and Germany in May 2022.