Shguijiu Dian බයිජු බෝතල් ඇසුරුම්කරණය by Liang Chen is a highly esteemed winner of the very prestigious 2023 A' Design Award රන් සම්මානය in ඇසුරුම් නිර්මාණය Competition Category.
රන්ඇසුරුම්· 2023
Shguijiu Dian බයිජු බෝතල් ඇසුරුම්කරණය
by Liang Chen
Client: Shanghai Guijiu Group Co., Limited.
A' Design Award රන් සම්මානය Winner in ඇසුරුම් Category
- 44,302
- Verified Award Winner
- Verify Award Status for #142667
The Design
About Shguijiu Dian බයිජු බෝතල් ඇසුරුම්කරණය
ෂැංගුයිජියු ඩියන් යනු ෂැංහයි නගරයෙන් වූ ඉහළ පෙළේ තෑගි බයිජු මත්පැන් සඳහා නිර්මාණය කරන ලද ඇසුරුම් නිර්මාණයකි. එහි හැඩය චීනයේ උසම ගොඩනැගිල්ල වන ෂැංහයි කුලුනෙන් ආභාෂය ලබා ඇත. ස්ඵටික බෝතලය සහ කැඩපතක් වැනි ලෝහමය මූඩිය සර්පිලාකාර වක්‍ර සහ අසමමිතික පැතිකඩක් සහිතව එකම හැඩයක් ලෙස දිස්වේ. පිටත පෙට්ටිය රිදී ආලේපිත සිලින්ඩරාකාර වන අතර අක්‍රමවත් වක්‍ර මතුපිටක් සහිත වේ. පිටත පෙට්ටියේ විෂ්කම්භය මිලිමීටර 110ක් සහ උස මිලිමීටර 330ක් වන අතර, බෝතලයේ විෂ්කම්භය මිලිමීටර 80ක් සහ උස මිලිමීටර 300ක් වේ. කොටස් දෙකම තබාගෙන ප්‍රදර්ශනය කළ හැකි බැවින් අපද්‍රව්‍ය අඩු වේ.
The Recognition
About the A' Design Award රන් සම්මානය
Shguijiu Dian බයිජු බෝතල් ඇසුරුම්කරණය යනු A' Design Award රන් සම්මානය දිනූ නිර්මාණයකි; පළමු පෙළේ, විස්මයජනක සහ විශිෂ්ට නිර්මාණ සඳහා පිරිනමන අතිශය ගෞරවනීය පිළිගැනීමකි. රන් ජයග්‍රාහී නිර්මාණ ඉතා නවීන, දුරදක්නා සහ දිලිසෙන කෘති වන අතර නිර්මාණකරුවන්ගේ දක්ෂතාව, ප්‍රඥාව සහ ශිල්පීය හැකියාව පිළිබිඹු කරයි. Shguijiu Dian බයිජු බෝතල් ඇසුරුම්කරණය වඩාත්ම ප්‍රශංසාවට ලක් වන, නැඹුරුවාවන් නිර්මාණය කරන, ස්මාරක තුල්‍ය නව නිපැයුමක් වී අසමසම වටිනාකමක් ලබා දෙනු ඇතැයි අපේක්ෂා කෙරේ. Shguijiu Dian බයිජු බෝතල් ඇසුරුම්කරණය තීව්‍ර ආශාවක් ඇති කරයි, ආශාව අවදි කරයි, නිර්මාණශීලිත්වය දිරිමත් කරයි සහ වශීකරණය කරයි.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
- Dimensions & Packaging
- Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
- Tags
- Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
- Production Technology
- It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
- Design Challenge
- The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
- Research
- A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
- Inspiration
- A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
- Project Duration
- The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
- Operation Flow
- Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
- Team Members
- Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu - Image Credits
- Creative Director: Chen Liang
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