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Shacheng Laojiao ඇසුරුම්කරණය by Wu Yao

Shacheng Laojiao ඇසුරුම්කරණය by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award ලෝකඩ සම්මානය in ඇසුරුම් නිර්මාණය Competition Category.


ලෝකඩඇසුරුම්· 2023

Shacheng Laojiao ඇසුරුම්කරණය

by Wu Yao

Client: Huailai Great Wall Wine Marketing Co., Ltd

A' Design Award ලෝකඩ සම්මානය Winner in ඇසුරුම් Category

Colors

The Design

About Shacheng Laojiao ඇසුරුම්කරණය

එකම බෝතල් හැඩය සමඟ, බෝතලය වර්ණ දෙකක් ඇත: එක් රතු සහ එක් කහ. ෂැචෙන්ග් හි ස්වාභාවික හා පාරිසරික පෙරීමේ ලක්ෂණ බෝතල් ශරීරය මත පින්තාරු කර ඇත. පෙරීම සඳහා අමුද්‍රව්‍ය සහ පෙරීමේ ක්‍රියාවලිය රතු බෝතල් සඳහා භාවිතා කරන සුදු රන් නූල් එකක දක්වා ඇත. පිටත පෙට්ටියේ පහළ වර්ණය කහ සහ රතු ය. කහ ආශ්වාදය පැමිණෙන්නේ Qing රාජවංශයේ Yongzheng යුගයේ කහ ග්ලැසියරයෙන් වන අතර රතු ආශ්වාදය පැමිණෙන්නේ Kangxi යුගයේ Langyao රතු පැහැයෙනි.

The Recognition

About the A' Design Award ලෝකඩ සම්මානය

Shacheng Laojiao ඇසුරුම්කරණය යනු A' Design Award ලෝකඩ සම්මානය දිනූ නිර්මාණයකි; නිර්මාණශීලිත්වය, දක්ෂතාව සහ තීක්ෂ්ණ බුද්ධියෙන් කැපී පෙනෙන විශිෂ්ට නිර්මාණ සඳහා පිරිනමන අතිශය ගෞරවනීය පිළිගැනීමකි. ලෝකඩ ජයග්‍රාහී නිර්මාණ ප්‍රමාණවත් ලෙස දක්ෂ සහ කැපී පෙනෙන ලෙස නිර්මාණශීලී කෘති වන අතර නිර්මාණකරුවන්ගේ පුළුල් අත්දැකීම්, පරිකල්පනය සහ සම්පත්දායකත්වය තහවුරු කරයි. Shacheng Laojiao ඇසුරුම්කරණය ඉහළින් අගය කරන, ප්‍රශංසා කරන සහ ආදරය කරන දෙයක් වනු ඇතැයි අපේක්ෂා කෙරේ, කැපී පෙනෙන ලෙස වෘත්තීය සහ නවීන. Shacheng Laojiao ඇසුරුම්කරණය අවශ්‍යතා විශිෂ්ට ලෙස සපුරයි, ආශාවන් ස්පර්ශ කරයි, හැඟීම් වශීකරණය කරයි සහ කුතුහලය අවදි කරයි.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With the same bottle shape the bottle body has two colors one red and one yellow The characteristics of Shacheng's natural and ecological wine making are painted on the bottle body The raw materials and process of wine making are outlined in white (the red bottle is made of gold thread) Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal
Dimensions & Packaging
320mm x 285mm x 110mm
Tags
Packaging,Gift box,wine,Shacking,Old Cellar
Production Technology
The overall outer box is yellow and its opening method is very ingenious When the outer box is opened an illustration display board is introduced The content of the picture is consistent with that of the outer box which deepens the cultural nature of the design Take out the display board and two bottles of good wine appear in front
Design Challenge
The contents of the bottle body illustration combine the local culture, and we also skillfully handle the opening method of the outer box during the creation process
Research
The Shacheng Old Cellar is arranged vertically in the middle the age information is printed like a seal under the four words Shacheng Old Cellar and the medal is arranged in the lower right corner The Jiming Mountain Dajingmen Gongting Lake the Great Wall Zhangbei Grassland Feihu Valley and the windmill with local characteristics are painted on the outer box and the local culture is depicted in this way The wine culture of the bottle is integrated with the local culture creating a thought provoking Shacheng Old Cellar
Inspiration
The bottom color of the outer box is yellow and red The yellow inspiration comes from the yellow glaze of the Yongzheng period of the Qing Dynasty which adds a historical significance to the outer box design The red color comes from the Langyao red of the Kangxi period which adds a touch of ancient charm to the overall design
Project Duration
The project started in Beijing in October 2022 and ended in Beijing in February 2023
Operation Flow
Some sculptural landscape patterns are added on the bottle cap The upper part of the bottle retains the previous medal The four words Shacheng's old cellar are arranged vertically in the middle of the bottle body The bottle body is visually raised to make the bottle body more comfortable Important information is generally arranged under the four words Shacheng Laojiao like a seal which makes the bottle design more integrated
Team Members
Original designer:Yao Wu
Illustration designer: yuchen Zhang
Illustration designer: boxing Xie
Graphic designer:huafeng Shi
Graphic designer:zhen Tan
Graphic designer:ziyang Zheng
3D designer:hao Liao

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