Yic Barbecue Market Vizuálna identita od Youjia Gu

Dizajn Yic Barbecue Market Vizuálna identita od dizajnéra Youjia Gu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2020 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2020

Yic Barbecue Market Vizuálna identita

od Youjia Gu

Klient: MET Creative Brand

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Yic Barbecue Market Vizuálna identita

Yic Barbecue Market je vizuálna identita vytvorená pre steakovú reštauráciu. Identita je postavená na zvuku grilovania, vyjadrenom ako Zila, ktorý formuje značkový slogan a širší systém copywritingu. Malá mäsožravá postavička menom Zila beast slúži ako maskot značky, s roztomilou tvárou a otvorenou tlamou. Kruhové tvary, ako sú hviezdy a klbká vlny, evokujú planéty a vesmír, čím podporujú tému „grilovacej planéty“. Svetlooranžové a modrozelené tóny dodávajú identite hravý a moderný štýl. Identita je uplatnená v interiéri s rozlohou 280 štvorcových metrov.

Ocenenie

O ocenení Bronzová cena A' Design Award

Yic Barbecue Market Vizuálna identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Yic Barbecue Market Vizuálna identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Yic Barbecue Market Vizuálna identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Rozmery a balenie: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Štítky: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Výrobná technológia: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Dizajnérska výzva: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Výskum: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inšpirácia: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Trvanie projektu: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Pracovný postup: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patenty: Copyrights belong to Youjia Gu, 2018
Členovia tímu: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Zdroje obrázkov: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.