Ai Academy Identita značky by Emanuele Grittini

Ai Academy Identita značky by Emanuele Grittini is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2020

Ai Academy Identita značky

by Emanuele Grittini

Client: Ai Academy

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Ai Academy Identita značky

Kniha textov: Ai Academy je identita značky vytvorená pre spoločnosť pôsobiacu v oblasti umelej inteligencie. Logotyp je založený na písmach s pevnou šírkou znakov, ktoré sa bežne používajú v programátorskom prostredí. Pozadia prevádzajú multidisciplinárnu povahu umelej inteligencie do abstraktných obrazov bez priameho odkazu na technológie. Vznikli pomocou experimentálnych techník miešania farieb s využitím vodou riediteľných farieb, následne boli nafotené a spracované v postprodukcii. Kontrast medzi logotypom a pozadím zabezpečuje jasnú viditeľnosť loga. Výrazné farby napomáhajú rozpoznateľnosti v materiáloch pre podujatia a sociálne médiá.

The Recognition

About the Železná cena A' Design Award

Ai Academy Identita značky je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Ai Academy Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Ai Academy Identita značky zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The biggest obstacle has been standing out from the crowd, today there are many startups that deal with artificial intelligence. The first goal was achieved through a design that took into account the fundamental aspects of the brand. The second goal was to visually translate corporate values into abstract concepts.
Dimensions & Packaging: The project was carried out through the use of experimental color mixing techniques with water-based paints, all of which was post-produced to create the backgrounds that characterize the brand identity. The logo and typography have been carefully edited to best blend the abstract aspect with the technological aspect.
Tags: AI, Artificial Intelligence, New Economy, Smart Working, artwork,
Production Technology: for the production of this brand identity, in addition to the classic graphics programs of the Adobe Suite, the following were used for the background: a Canon reflex, Pantoni, Ral paint, rigid cardboard support and photographic equipment such as lights and softboxes.
Design Challenge: The most complex part of the design was to find the right combination between the abstraction and the understanding of what the brand offers as services, while giving the freedom to not have a definitive focal point on the only technological approach dedicated to some areas of the 'artificial intelligence but extending the possible services to a wider range without the need for a new brand idenity.
Research: The design of this brand identity has been designed to amaze, dazzle and differentiate the brand from its competitors, leading it to compete with international companies given the particular and highly appreciated connotation of the brand.
Inspiration: The inspiration for this project is derived from the translation of the concept of "multidisciplinarity of artificial intelligence" related to a fluid and characterizing mood without a necessary reference to technology.
Project Duration: The project started in November 2018 in Milan and finished in April 2019 in Milan.
Operation Flow: The interaction with the brand identity takes place in different phases, first of all through the corporate material that are pro-rated in the various conventions and webinars where the client promotes his activity. Secondly, the users of any type, interact with the social part, specifically designed to be respected in the corporate graphics.