Beyond the Blue Kniha by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Tlač Competition Category.

StriebornáTlač· 2020

Beyond the Blue Kniha

by Sung ho Nam

Client: Cosmo-Sloth

Strieborná cena A' Design Award Winner in Tlač Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Kniha

Beyond the Blue je kniha o environmentálnych problémoch súvisiacich s morom. Každá kapitola je uvedená výrazným farebným poľom, ktoré zobrazuje inú tvár oceánu. Zelené pole predstavuje zdravý morský les, zatiaľ čo červené pole odkazuje na more stmavené veľrybou krvou. Farba sa používa ako jednoduchý a univerzálny spôsob, ako vysvetliť zložité environmentálne témy čitateľom všetkých vekových kategórií. Kniha má rozmery 187 mm × 245 mm a 90 strán. Pri tlači sa používa atrament na báze sójového oleja na 100 g matnom papieri a väzba šitá niťou znižuje spotrebu lepidla.

The Recognition

About the Strieborná cena A' Design Award

Beyond the Blue Kniha je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Beyond the Blue Kniha sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Beyond the Blue Kniha je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam