Lei Shing Hong Forest Food Court Nástenné umenie a identita by Jansword Zhu

Lei Shing Hong Forest Food Court Nástenné umenie a identita by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2020

Lei Shing Hong Forest Food Court Nástenné umenie a identita

by Jansword Zhu

Client: Jansword zhu

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Nástenné umenie a identita

Forest Food Court je food court umiestnený v kancelárskej budove, ktorú navrhol známy japonský architekt Kuma Kengo v Pekingu. Ústrednou koncepciou architektúry je „Les v meste". Z tejto koncepcie vzišiel branding a monumentálne nástenné umenie s rozmermi 6 m × 150 m. Príjemná grafika a voľné ťahy prinášajú uvoľnenú, organickú a zároveň mestskú atmosféru do serióznej kancelárskej budovy. Polo-abstraktná ilustrácia vyvážila atmosféru kancelárskych priestorov a zabránila tomu, aby pôsobila príliš detsky alebo roztomilo.

The Recognition

About the Strieborná cena A' Design Award

Lei Shing Hong Forest Food Court Nástenné umenie a identita je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Lei Shing Hong Forest Food Court Nástenné umenie a identita sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Lei Shing Hong Forest Food Court Nástenné umenie a identita je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu