Poma Elektrická zubná kefka by Andrei Majewski

Poma Elektrická zubná kefka by Andrei Majewski is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Kozmetický produkt Competition Category.

BronzováKozmetický produkt· 2020

Poma Elektrická zubná kefka

by Andrei Majewski

Client: PomaBrush

Bronzová cena A' Design Award Winner in Kozmetický produkt Category

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Verified Award Winner

Verify Award Status for #101946

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poma Elektrická zubná kefka

Poma je elektrická zubná kefka navrhnutá na každodennú starostlivosť o ústnu dutinu a na cestovanie. Telo aj hlavica kefky sú vyrobené z potravinárskeho silikónu, ktorý poskytuje bezpečné uchopenie a jemné čistenie zubov a ďasien. Silikónové štetiny absorbujú menej baktérií a je potrebné ich vymieňať iba dvakrát ročne. Telo zubnej kefky je o 20 percent menšie ako väčšina elektrických zubných kefiek a jeden režim čistenia zabezpečuje jednoduchú obsluhu. Kompaktné nabíjacie puzdro funguje bezdrôtovo a udrží kefku nabitú na ďalšie tri mesiace.

The Recognition

About the Bronzová cena A' Design Award

Poma Elektrická zubná kefka je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Poma Elektrická zubná kefka sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Poma Elektrická zubná kefka skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Full-silicone body, made of food-grade silicone for better grip and oral care in 20% smaller size than most of toothbrushes available on the market. Additionally Poma brings unique brush head - full silicone for careful brushing experience and care for gums. Importantly, silicone bristles absorb less bacteria and need to be replaced just twice a year. Core innovation and proud is the compact case that keeps your toothbrush fully charged for another 3 months, what makes the toothbrush ultimate travel companion and perfect device for people with dynamic lifestyle.
Dimensions & Packaging: Toothbrush - 205 mm x 20 mm x 20 mm
Charging case - 235 mm x 45 mm x 35.5 mm
Tags: electric toothbrush, oralcare, dentalcare, toothbrush, charging case, dental health
Production Technology: Wireless charging, 300mah battery in the toothbrush and 1500 mah battery for charging case, sonic motor of 13-15K RPM for the smallest toothbrush body, food grade silicone for toothbrush bristles. Due to its resiliency, non-porous surface and sustainability, food grade silicone is kinda like the Superman of silicones.
Design Challenge: The hardest part was to ensure that PCB and inner electronics would fit into designed model of the toothbrush. Brush body is 20% smaller than most electric toothbrushes available in the market. Our vision was to put sonic motor in the smallest form and we successfully made it.
Research: This toothbrush was a result of investigations into necessities of people with dynamic lifestyle and my own frequent travelling experience. Moreover, personal interest in premium design and products brought us to understanding that market of electric toothbrushes is still conservative, offers similar design with mostly useless features (like bluetooth or multi-mode motors), while batteries remain weak and charging stations stay bulky. Our findings brought us to understanding of opportunity in disrupting market with new design and charging experience. Totally wireless, more hygienic and eco-friendly. Available as a single purchase or by subscription.
Inspiration: AirPods charging case and all things with wireless charging. I am truly inspired by cord-free life and believe that in the nearest future we will see more and more products with wireless charging. Overall, I was always looking for a toothbrush with extended bristles' durability, better hygiene, shape and easy charging. Given my travel-rich lifestyle, I also needed a travel-friendly toothbrush. With Poma, we are willing to reimagine toothbrushing experience and oral care for those with expectations for premium personal care devices and dynamic lifestyle.
Project Duration: This project has started in August 2018.
Operation Flow: Toothbrush has just one mode of brushing, what makes it multi purpose device that doesn't harm gums with extra power and provides gentle yet in-depth brushing experience.
Team Members: 1) Andrei Majewski - CEO / Product
2) Taras Polishchuk - Finance / Operations
3) Andrei Granovskiy - Marketing / Sales