Aesthetics and Chinese Návrh plagátu by Chia-Hui Lien

Aesthetics and Chinese Návrh plagátu by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2020

Aesthetics and Chinese Návrh plagátu

by Chia-Hui Lien

Client: Chia-Hui Lien

Bronzová cena A' Design Award Winner in Grafika Category

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Colors

The Design

About Aesthetics and Chinese Návrh plagátu

Estetika a čínština je séria plagátov založená na dizajne čínskych znakov. Štruktúra každého znaku je vytvorená z jeho radikálových ťahov, ktoré sú prezentované v rotujúcich a postupných usporiadaniach. Séria premieňa písaný text na vizuálne symboly a využíva dizajn písma ako súčasnú formu vyjadrenia. Plagáty, pozvánky a kniha boli vytlačené s cieľom zdôrazniť tvary znakov. Plagáty majú rozmery 70 krát 100 centimetrov. Dielo prezentuje čínsky jazyk a znaky ako trvalé kultúrne dedičstvo orientálnej kultúry.

The Recognition

About the Bronzová cena A' Design Award

Aesthetics and Chinese Návrh plagátu je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Aesthetics and Chinese Návrh plagátu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Aesthetics and Chinese Návrh plagátu skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN