Interdependence Dizajn plagátu by Haitao Song

Interdependence Dizajn plagátu by Haitao Song is a highly esteemed winner of the very prestigious 2020 Železná cena A' Design Award in Sociálny dizajn Competition Category.

ŽeleznáSociálny dizajn· 2020

Interdependence Dizajn plagátu

by Haitao Song

Client: SongHaitao

Železná cena A' Design Award Winner in Sociálny dizajn Category

21,656

Verified Award Winner

Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Dizajn plagátu

Vzájomná závislosť je plagát verejnej služby vytvorený na zvýšenie pozornosti voči ochrane divokej prírody. Plagát zobrazuje tanier na večeru. Na ľavej strane ležia mŕtve divé zvieratá, netopier a pangolín. Na pravej strane leží infikovaná ľudská pľúca s tvarom koronavírusu vnútri. Krv zvierat sa rozlieva a vytvára tvar pľúc, pričom cievy pľúc sú nakreslené ako vetvy stromu. Obraz spája konzumáciu divých zvierat s infekciou a vyjadruje myšlienku, že ochrana divokej prírody chráni ľudí. Plagát má rozmery 70 x 50 centimetrov a je vystavený vonku aj online.

The Recognition

About the Železná cena A' Design Award

Interdependence Dizajn plagátu je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Interdependence Dizajn plagátu sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Interdependence Dizajn plagátu zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020