BlackDrop Identita Značky by Aleks Brand is a highly esteemed winner of the very prestigious 2020 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2020

BlackDrop Identita Značky

by Aleks Brand

Client: Aleks Brand

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #102722

View at A' Design Award Press Release Award Badge

Colors

The Design

About BlackDrop Identita Značky

Toto je osobný projekt stratégie a identity značky. BlackDrop je reťazec obchodov a značiek, ktorá predáva a distribuuje kávu. BlackDrop je osobný projekt pôvodne vyvinutý na nastavenie tónu a tvorivého smerovania pre osobné kreatívne podnikanie na voľnej nohe. Táto značka bola vytvorená za účelom umiestnenia Aleka ako dôveryhodného konzultanta značky v komunite startupov. BlackDrop je skratka pre úhľadnú, súčasnú a transparentnú startup značku, ktorej cieľom je stať sa nadčasovou, rozpoznateľnou a vedúcou značkou v tomto odvetví.

The Recognition

About the Strieborná cena A' Design Award

BlackDrop Identita Značky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od BlackDrop Identita Značky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. BlackDrop Identita Značky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a personal Brand Strategy and Identity Project.
BlackDrop is a chain of stores and brand that sells and distributes coffee.
Tags: coffee, tech, startup, black, simple logo
Production Technology: Adobe Creative Suite
Design Challenge: Figuring out a way to match coffee feel and look with tech feel and look was the biggest challenge considering that each has very different attributes from the other. To communicate successfully with coffee lovers and catch their attention, but to position BlackDrop as a tech brand at the same time was the ultimate goal.
Research: The research objective was to find as many coffee brands as possible that are doing something that is totally unexpected. The focus was on a startup industry and creative communities. The goal was to find out what makes coffee brand appealing to startup founders and teams.
Inspiration: BlackDrop is a personal project initially developed to set the tone and creative direction for my personal freelance creative business. I've created this Brand Identity to position myself as a trusted brand consultant in the startup community. BlackDrop stands for slick, contemporary, transparent startup brand that aims to become a timeless, recognizable, industry-leading brand.
Project Duration: 1 month, Belgrade
Operation Flow: BlackDrop brand identity is designed in a way to provoke the audience and put a smile on their face, just for a moment. It is a success if potential customers after seeing it think of it as a brand of a great quality and thoughtful team behind it.
Team Members: Aleks Brand