Woonwaard Korporátna identita by Ruud Winder - Rebrandt

Woonwaard Korporátna identita by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Grafika Competition Category.

ZlatáGrafika· 2021

Woonwaard Korporátna identita

by Ruud Winder - Rebrandt

Client: REBRANDT® — Dutch Masters in Rebranding

Zlatá cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Woonwaard Korporátna identita

Woonwaard je korporátna identita vytvorená pre jedno z najväčších bytových družstiev v Holandsku. Identita je moderná, no zároveň seriózna, a vyjadruje pokoj a vyrovnanosť. Dizajn predstavuje rozmanitosť nájomníkov a pozitívne stránky bývania v prenájme. Každá aplikácia dostáva jedinečnú sadu kruhov, prevzatú zo základného dizajnu s viac ako 250 kruhmi v rôznych kompozíciách a farbách. Tlačené médiá používajú papier s certifikáciou FSC so šiestimi farbami Pantone plus čiernou. Digitálne aplikácie znižujú spotrebu papiera.

The Recognition

About the Zlatá cena A' Design Award

Woonwaard Korporátna identita je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Woonwaard Korporátna identita sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Woonwaard Korporátna identita vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The unique brand identification program quickly revealed that the Woonwaard identity had to be modern, yet serious, and it had to convey calmness and serenity. The identity also had to represent the diversity of the tenants and the positive aspects of renting.
Dimensions & Packaging: Each application in the identity is given a unique set of circles. Made possible by a balanced basic design with more than 250 circles in different compositions and colors, the media are printed on FSC HVO paper in 6 Pantone colors plus Black.
Tags: rebranding, award, rebrand, rebrandt, woonwaard, corporate, id, identity, housestyle, dutch agency
Production Technology: It goes without saying that the set of resources complies with all the most sustainable guidelines. FSC certified, but also digital applications instead of paper. An organization that is so strongly represented in the daily lives of many tenants should set a good example in this.
Design Challenge: The multiple character of being solid and stable, and also being active and progressive. both sides have been successfully covered in the overall corporate identity.
Research: The rebranding of one of the largest housing associations in the Netherlands started in 2020 in the region Amsterdam. The rebranding is already a global Award winning project but more importantly; in addition to the client and its employees, the tenants have enthusiastically embraced the new design.
Inspiration: Woonwaard is one of the largest housing associations in the Netherlands. In everything they do - building, maintaining and renting out houses - their main goal is to offer people a home on a sustainable and inclusive way. The activities of the association are carried out without a profit motive. Woonwaard offers a relatively large number of social housing, and since 2019 Woonwaard it can claim the title of the most sustainable housing association of the Netherlands.
Project Duration: 3-4 Months region Amsterdam, The Netherlands
Operation Flow: DTP and Print productions: Koopmans’ drukkerij Zwaag – www.koopmansdrukkerij.nl
Team Members: Designer | Design and Brand Architecture: Ruud Winder - www.linkedin.com/in/ruudwinder
Brand Storyteller - Corporate Story of Woonwaard: Vincent Jeitler – www.linkedin.com/in/vincentjeitler
Brand Stylist - Brand-Identification-Program + Styling: Nikkie Wester
Junior Designer - Graphic Design: Simone Winder
Animator - Animation and Graphics: Peter Puntman
Client: Woonwaard - Anniek van Belle, Nina Beute
Image Credits: All rights REBRANDT®