Strieborná Grafika · 2021
Branding Accademia of Perugia Systém Značky A Kampaň
by Paul Robb
- Strieborná cena A' Design Award 2021 in Grafika
- CLIENT: Accademia Di Belle Art Perugia
- Estimated Number of Design Views: 39,349
- Verification code D7D3955E7A · Verify this award
Colors
About Branding Accademia of Perugia Systém Značky A Kampaň
Accademia of Perugia potrebovala novú vizuálnu identitu, ktorá by odrážala túžbu inštitúcie rýchlo sa posunúť do budúcnosti. S&P spolupracovala so zamestnancami a študentmi ABA, aby zapojila rôzne oddelenia a aspekty akadémie. Dizajnéri' Výzvou bolo vytvoriť jednotnú kinetickú identitu značky a architektúru, ktorá tiež dáva individualitu jednotlivým kurzom. Vytvorili energický, robustný a pozitívny systém identity, ktorý funguje naprieč rôznymi umeniami a vyhýba sa typickým klišé a konvenciám.
About the Strieborná cena A' Design Award
Branding Accademia of Perugia Systém Značky A Kampaň je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Branding Accademia of Perugia Systém Značky A Kampaň sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Branding Accademia of Perugia Systém Značky A Kampaň je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Press Kit
- Unique Properties
- The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
- Dimensions & Packaging
- Online and outdoor campaign
- Tags
- Type, Campaign, Art school
- Production Technology
- The material was both digital and print
- Design Challenge
- The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
- Research
- We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
- Inspiration
- A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
- Project Duration
- June-October, Perugia Italy
- Operation Flow
- The Interaction with the campaign was across both traditional outdoor and online social campaigns.
- Image Credits
- Paul Robb
