Jie Yi Couture Značka identity od Yiwen Tu

Dizajn Jie Yi Couture Značka identity od dizajnéra Yiwen Tu je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2021

Jie Yi Couture Značka identity

od Yiwen Tu

Klient: Jie Yi Couture Studio

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Jie Yi Couture Značka identity

Jie Yi Couture je značková identita vytvorená pre módne štúdio v Šanghaji. Čínsky znak Jie znamená riešiť a rozobrať, zatiaľ čo Yi znamená jeden, jednotu a súdržnosť. Logo je vytvorené pomocou čínskej typografie, pričom časti znakov sú nahradené symbolmi figuríny a nožníc. Hlavným vizuálnym prvkom sú náčrty strihov, ktorých línie, krivky a poznámky vytvárajú detailný vzor. Identita je aplikovaná na obaly ponúkané v niekoľkých veľkostiach. Dizajn vyjadruje remeselnú zručnosť a službu polovičnej krajčírskej výroby na mieru.

Ocenenie

O ocenení Železná cena A' Design Award

Jie Yi Couture Značka identity je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Jie Yi Couture Značka identity sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Jie Yi Couture Značka identity zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Rozmery a balenie: The packaging shown is offered in a variety of sizes and iterations based on the product.
Štítky: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Výrobná technológia: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Dizajnérska výzva: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Výskum: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inšpirácia: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Trvanie projektu: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Pracovný postup: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Členovia tímu: Independent
Zdroje obrázkov: Yiwen Tu, 2020