Dizajn Jiangmen Culture and Tourism Logo a Značková identita od dizajnéra EUCA Culture and Communications Co. Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2021

Jiangmen Culture and Tourism Logo a Značková identita

od EUCA Culture and Communications Co. Ltd.

Klient: Jiangmen culture, tourism, radio, television and Sports Bureau

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Jiangmen Culture and Tourism Logo a Značková identita

Book Text: Jiangmen Culture and Tourism je logo a značková identita vytvorená pre sektor kultúry a cestovného ruchu mesta Jiangmen, ktoré sa nachádza v provincii Guang-tung v južnej Číne. Logo je inšpirované tradičným čínskym znakom Men, ktorý znamená bránu, a štruktúrou pamätnej brány (archway). V tvare brány sú skombinované prvky vychádzajúce z mestskej krajiny, architektúry, kultúrneho dedičstva, krajiny a rastlinstva Jiangmenu. Matná zlatá farba evokuje mesto, ktoré je bohaté, no zároveň skromné. Pre zabezpečenie konzistentného používania bol vypracovaný manuál značkovej identity.

Ocenenie

O ocenení Bronzová cena A' Design Award

Jiangmen Culture and Tourism Logo a Značková identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Jiangmen Culture and Tourism Logo a Značková identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Jiangmen Culture and Tourism Logo a Značková identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.
Štítky: Branding, City, Culture and tourism, Logo design, Visual system
Dizajnérska výzva: Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
Výskum: This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
Inšpirácia: Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
Trvanie projektu: June 2019 – April 2020, Shanghai, China
Pracovný postup: To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
Členovia tímu: Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
Zdroje obrázkov: Ellain Li, Grace Xu， Di Tang