Muse Konceptuálna Výstava od Michelle Poon

Dizajn Muse Konceptuálna Výstava od dizajnéra Michelle Poon je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Zlatá cena A' Design Award v súťažnej kategórii Grafika.

ZlatáGrafika· 2021

Muse Konceptuálna Výstava

od Michelle Poon

Klient: Michelle Kason

Víťaz ocenenia Zlatá cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Muse Konceptuálna Výstava

Muse je experimentálny dizajnový projekt študujúci hudobné vnímanie človeka prostredníctvom troch inštalačných zážitkov, ktoré poskytujú rôzne spôsoby, ako zažiť hudbu. Prvý je čisto senzačný s použitím termoaktívneho materiálu a druhý zobrazuje dekódované vnímanie hudobnej priestorovosti. Posledným je preklad medzi notovým zápisom a vizuálnymi formami. Ľudia sú povzbudzovaní, aby interagovali s inštaláciami a skúmali hudbu vizuálne svojim vlastným vnímaním. Hlavným posolstvom je, že dizajnéri by si mali uvedomiť, ako ich vnímanie v praxi ovplyvňuje.

Ocenenie

O ocenení Zlatá cena A' Design Award

Muse Konceptuálna Výstava je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Muse Konceptuálna Výstava sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Muse Konceptuálna Výstava vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Rozmery a balenie: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).

There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Štítky: exhibition, music, perception, visual communication, graphic design, experiement, conceptual
Výrobná technológia: Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals.
Dizajnérska výzva: Research part:

With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.

Creative part:

I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Výskum: Readings:

Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.

Musical Experiment:

A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to.
Inšpirácia: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Trvanie projektu: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Pracovný postup: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Patenty: Copyrights belong to Michelle Kasom, 2020
Zdroje obrázkov: Michelle Kason