Blueocean Webová stránka by Sixty Two is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Web Competition Category.

BronzováWeb· 2021

Blueocean Webová stránka

by Sixty Two

Client: Blueocean

Bronzová cena A' Design Award Winner in Web Category

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Verified Award Winner

Verify Award Status for #110819

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Colors

The Design

About Blueocean Webová stránka

Blueocean je responzívna webová stránka, ktorá poskytuje majiteľom značiek a marketérom cenovo dostupný prístup k trhovým údajom. Platforma ponúka hodnotenie osobnosti značky, kontrolu obsahu, analýzu konkurenčného benchmarku a praktické návrhy. Prehľadná vizualizácia dát premieňa veľké objemy trhových informácií na poznatky, ktoré podporujú obchodnú strategiu. Krátke bezplatné hodnotenie navádza používateľov k plnému hodnoteniu, čo udržuje celý proces jednoduchým. Čisté a profesionálne rozvrhnutie funguje na laptopoch, tabletoch aj smartfónoch.

The Recognition

About the Bronzová cena A' Design Award

Blueocean Webová stránka je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Blueocean Webová stránka sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Blueocean Webová stránka skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blueocean's goal is to provide affordable access to market data to allow brand owners & marketers proactively build a solid business strategy, with features ranging from brand personality assessments, content checks, competitor benchmark analysis and actionable suggestions. Seamless visualization & easy experience is a key factor for brand owners & marketers to be able to understand millions of market data and get insights to help them strategize and stay ahead of competitors.
Dimensions & Packaging: Responsive Website
Tags: Blueocean, Website, UI, UX, IA, Marketing, Data, Brand, Design
Production Technology: Responsive Web
Design Challenge: The design challenges for this project included (1) creating a user friendly flow to allow users to get their brand assessment, and (2) creating complex visualizations of their brand identity that are easy to understand.
Research: No formal usability research was done during the design process, though all designs were validated through pilot tests with a number of business users.
Inspiration: Blueocean came to us with an existing offline business model. They sought our help to reduce and minimize human personnel needs by taking their services online so that they are able to expand their client base while still providing the best degree of their services.
Project Duration: The project started in October 2019 and finished in December 2019. The team members were based in Jakarta, Indonesia.
Operation Flow: Users can access the website via a laptop computer, tablet or smartphone. The design streamlines the process of getting their brand assessment by allowing users to access the short / free version that leads to the full assessment. The design of the platform is purposely clean, energetic but also professional to cater to business users.
Team Members: Angelina Tanoto
Adiatma Bani
Vilia Ingriany
Image Credits: Sixty Two
Blueocean