Lazarus Effekt Kampaňové ilustrácie od Lara Wilkin

Dizajn Lazarus Effekt Kampaňové ilustrácie od dizajnéra Lara Wilkin je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2021

Lazarus Effekt Kampaňové ilustrácie

od Lara Wilkin

Klient: Lara Wilkin

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Dizajn

O dizajne Lazarus Effekt Kampaňové ilustrácie

Lazarus Effekt je súbor kampaňových ilustrácií vytvorených pre medziplatformovú osvetovú kampaň o Lazarovom efekte. Lazarov efekt, termín, ktorý zaviedol paleontológ David Jablonski, opisuje opätovné objavenie životnej formy, ktorá bola považovaná za stratenú alebo vyhynutú. Ilustrácie zobrazujú rastliny a zvieratá, ktoré boli opäť nájdené. Každá postava je nakreslená ako čiernobiela vektorová grafika bohatá na detaily, takže diváci pri dlhšom pohľade môžu objaviť ešte viac. Veľkoformátové tlače slúžia ako vizuálny kľúč, ktorý prepája plagáty, letáky, bannery a informačné grafiky.

Ocenenie

O ocenení Bronzová cena A' Design Award

Lazarus Effekt Kampaňové ilustrácie je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Lazarus Effekt Kampaňové ilustrácie sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Lazarus Effekt Kampaňové ilustrácie skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Rozmery a balenie: main illustration 32000 mm / 23428 mm
Štítky: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Výrobná technológia: Drawn layout and adobe illustrator vectors
Dizajnérska výzva: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Výskum: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inšpirácia: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Trvanie projektu: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Pracovný postup: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Členovia tímu: Lara Wilkin
Zdroje obrázkov: Lara Wilkin