Who's That Eating Vyskakovacia obrázkova kniha by Keitaro Sugihara

Who's That Eating Vyskakovacia obrázkova kniha by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Grafika Competition Category.

ZlatáGrafika· 2021

Who's That Eating Vyskakovacia obrázkova kniha

by Keitaro Sugihara

Client: Keitaro Sugihara

Zlatá cena A' Design Award Winner in Grafika Category

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Colors

The Design

About Who's That Eating Vyskakovacia obrázkova kniha

Táto interaktívna vyskakovacia kniha sleduje sedem zvierat, ktoré si vychutnávajú svoje obľúbené pochúťky, pričom každé má 3D vyskakovací prvok prezentujúci ich osobitný štýl jedenia. Každý vyskakovací prvok bol navrhnutý s jednou vystriženou stránkou a druhou podkladovou stránkou odkrývajúcou vnútro každých úst a pridávajúcou štrukturálnu stabilitu. Tento jednoduchý dizajn v kombinácii s papierovými koláženými ilustráciami vdychuje život každému zvieraťu. Text obsahuje zvuky jedenia prostredníctvom japonskej onomatopoje, čím povzbudzuje čitateľa otvárať a zatvárať stránky, zatiaľ čo zvieratá mlaskajú.

The Recognition

About the Zlatá cena A' Design Award

Who's That Eating Vyskakovacia obrázkova kniha je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Who's That Eating Vyskakovacia obrázkova kniha sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Who's That Eating Vyskakovacia obrázkova kniha vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.