Music of the Skalne Podhale Region Hudobná inštruktážna príručka by Aleksandra Toborowicz

Music of the Skalne Podhale Region Hudobná inštruktážna príručka by Aleksandra Toborowicz is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Tlač Competition Category.

BronzováTlač· 2021

Music of the Skalne Podhale Region Hudobná inštruktážna príručka

by Aleksandra Toborowicz

Client: Polskie Wydawnictwo Muzyczne

Bronzová cena A' Design Award Winner in Tlač Category

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Colors

The Design

About Music of the Skalne Podhale Region Hudobná inštruktážna príručka

Hudba Skalného Podhalia je príručka na učenie sa hudby goralov. Trojzväzková sada zahŕňa teóriu, prstokladovú notáciu a hudobnú notáciu a je doplnená nahrávkami. Každý zväzok sa dá otvoriť naplocho, čo umožňuje pohodlné používanie počas hry na hudobný nástroj. Grafika obalu spája horský horizont s vizuálom zvukovej nahrávky v hudobnom editačnom programe a vytvára zrkadlový obraz, ktorý pripomína odrazy v horských jazerách. Názvy a grafika sú vytlačené sieťotlačou na surovom plátne s červenými niťami, čo je odkaz na tradičné goralské kroje.

The Recognition

About the Bronzová cena A' Design Award

Music of the Skalne Podhale Region Hudobná inštruktážna príručka je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Music of the Skalne Podhale Region Hudobná inštruktážna príručka sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Music of the Skalne Podhale Region Hudobná inštruktážna príručka skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The textbook prepared by Krzysztof Trebunia-Tutka is the first such comprehensive publication in Poland devoted to highlander music. They consist of 3 volumes: "A handful of theories" (the most substantively and visually diverse), "Finger notation" and "Music notation" as well as recordings with which people who want to learn the secrets of highlander music should become familiar with.

The graphics on the covers refer to the mountain horizon view and sound recording (recording the soundtrack in a music editing program). It is also an optical illusion of a reflection in the water (a reference to mountain lakes in which mountains "look at each other"), as well as a reflection of the notes: note and finger, which represent the same content in two different forms. Horizontal typography completes the division of the reflection and strengthens the game of associations.
The cover image is vivid, expressive. Strongly contrasting combination of intense green and deep black emphasizes the emotionality and energy of highlander music.
In volumes 2 and 3, color inversion was used, in volume 1 (theoretical), the form of a sketch / drawing / outline was used - in order to distinguish it from the materials for the practical learning of the game. Such a procedure makes it possible to refer indirectly to the outline of the theory.
Dimensions & Packaging: Format: 23,5 cm x 30,5 cm;
Number of pages: vol. 1: 88, vol. 2: 344, vol. 3: 300;
Cover: 73250 Brillance canvas, silkscreen;
End paper: Antalis PopSet Ultra Red 120 g/m2;
Inside paper: Alto Naturel vol. 1,5, 100 g/m2;
Inside print: vol. 1: offset 5+5 (186 U Pantone + CMYK), vol. 2: offset 2+2 (black + Pantone 583 U), vol. 3: offset 2+2 (black + Pantone 583 U);
Circulation: 1000;
sewn-glued binding;
red threads;
red elastic-belly band
Tags: music, tradition, mountains, music processing program, highlander, tatra, notes, music notes,
Production Technology: The title and graphics printed on covers are in the silk-screen technology.

The elastic belly band around the three-volume release evokes associations with a vertical line ("scale" - marker) in an audio processing program. Red color accents: threads, end paper and elastic contrast with the green and black of the covers, they are an additional portion of energy.

The use of raw linen with a strong weave and red threads is a reference to traditional highlander costumes.
Design Challenge: The publication is a specific anthology of the most important and beautiful highlander melodies and songs, often forgotten or rarely performed.
Inspiration: The aim of the graphic design was to translate the foundations of highlander traditions into modern design ideas.
The project priority was to show the "spirit of Polish mountains" and the energy of highlander music. The concept is a story intertwined from several threads that overlap and harmonize with the content on different levels.
Conditions: traditional Polish highlander (Tatra) music, energy, mountains’ landscape, music processing program.
Project Duration: 2019–2021; Kraków; Poland
Operation Flow: The publication is opened "flat", which ensures the comfort of using individual volumes while performing music.
Team Members: Aleksandra Toborowicz
Image Credits: Aleksandra Toborowicz – photos