C-MAX Branding Identity Značková identita by Fengnan Lin

C-MAX Branding Identity Značková identita by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2021

C-MAX Branding Identity Značková identita

by Fengnan Lin

Client: C-Max

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About C-MAX Branding Identity Značková identita

Vizuálna identita C-MAX je program vizuálnej identity vytvorený pre technologickú spoločnosť pôsobiacu v oblasti cloud computingu a big data. Logo spája písmená CMAX s bežnými symbolmi kódu, vrátane lomených zátvoriek, pomlčky a šípky, ktoré symbolizujú výpočty a usporiadaný pohyb dát. Čierna farba vyjadruje precíznosť, zatiaľ čo farebné doplnkové grafické prvky evokujú jasný svet vybudovaný technológiou. Identita je aplikovaná na vizitky, pracovné preukazy, zápisníky a plátenné tašky, s využitím štvorfarebnej tlače a UV lakovania.

The Recognition

About the Bronzová cena A' Design Award

C-MAX Branding Identity Značková identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od C-MAX Branding Identity Značková identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. C-MAX Branding Identity Značková identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.