Club Hotel Avignon Vizuálna Identita by Arome Agency

Club Hotel Avignon Vizuálna Identita by Arome Agency is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2021

Club Hotel Avignon Vizuálna Identita

by Arome Agency

Client: Club Hotelier d'Avignon

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About Club Hotel Avignon Vizuálna Identita

Logo Club Hotelier Avignon je inšpirované svetoznámym mostom v Avignone. Logo sa skladá z typografie spojenej so silnou symbolikou zobrazujúcou iniciály klubu jednoduchým a rafinovaným spôsobom. Použitá zelená farba evokuje ekologický a prírodný rozmer klubu.

The Recognition

About the Bronzová cena A' Design Award

Club Hotel Avignon Vizuálna Identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Club Hotel Avignon Vizuálna Identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Club Hotel Avignon Vizuálna Identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
Dimensions & Packaging: Letterhead : A4 vertical
Business cards : 85mm x 55 mm
Tags: avignon
Production Technology: The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
Design Challenge: The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
Research: The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
Inspiration: The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
Project Duration: The project started in March 2020 in Avignon and finished in May 2020.
Operation Flow: The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
Team Members: - Art Director : Delphine Goyon
- Director : Remi Vicente
Image Credits: All pictures : Arome