Self Help Graphics and Art Identita značky by David Jimenez

Self Help Graphics and Art Identita značky by David Jimenez is a highly esteemed winner of the very prestigious 2021 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2021

Self Help Graphics and Art Identita značky

by David Jimenez

Client: David Jimenez

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #117221

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Self Help Graphics and Art Identita značky

Self Help Graphics and Art je projekt rebrandingu komunitného centra umenia vo východnom Los Angeles. Nová identita odráža hodnoty, poslanie a históriu centra, ktoré vzišlo z kultúrnej identity a politického posilnenia postavenia chicanských a latinskoamerických umelcov a umelkýň. Mriežková štruktúra aztéckych a mayských hieroglyfov inšpirovala vytvorenie originálneho titulkového písma a logotypu. Logotyp bol vyrezaný laserom do MDF dosky a následne vytlačený kníhtlačou, aby získal výraznú textúru. Plagáty boli vytlačené sieťotlačou na počesť histórie grafickej tlače, ktorá je s centrom neodmysliteľne spätá.

The Recognition

About the Bronzová cena A' Design Award

Self Help Graphics and Art Identita značky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Self Help Graphics and Art Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Self Help Graphics and Art Identita značky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The goal was to provide Self Help Graphics & Art with an identity that embraces the community arts center’s value, mission, and history in East Los Angeles. Self Help Graphics and Art started in the context of the cultural identity and political empowerment of Chicana/o and Latinx artist.
Dimensions & Packaging: Poster size 28"x 40" inches
Newspaper booklet 11.378" x 14.9606" inches.
Screen printed, laser cut and letterpress.
Tags: Grid, Geometric, Typeface, Typographic
Production Technology: The custom logotype and typeface was laser cut on mdf wood and letterpress to achieve texture. All poster were screen printed on 28"x 40" inch Rives BFK printmaking paper.
Design Challenge: Self Help Graphics and Art is a community arts center located in East Los Angeles. Formed during the cultural renaissance that accompanied the Chicano Movement, Self Help promotes socially engaging art with a conscience to service the Chicana/o and Latinx community and diverse audiences through artistic freedom and cultural affirmation.
The creative challenge was developing a new identity that also appeals to a more diverse and contemporary audience and communicates the heritage of Self Help Graphics & Art.
Research: Research the history of Self Help Graphics & Art through books and visiting the facility. Went through rounds of explorations and revisions. Book credit- Self Help Graphics and Art: Art in the heart of East Los Angeles by Colin Gunckel.
Inspiration: Inspired by the grid used in the Aztec and Mayan hieroglyphs, the custom display font helps celebrate and revitalize its brand identity to reflect its history. The final logotype and typeface was letterpress and screen printed to achieve texture and pay homage to Self Help Graphics & Art printmaking history.
Project Duration: Project started in April 2018 in Los Angeles, Ca and finished in Dec, 2018.
Team Members: David Jimenez