Minimo Darčeková krabička by Rilind Hoxha

Minimo Darčeková krabička by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Bronzová cena A' Design Award in Darčekové predmety Competition Category.

BronzováDarčekové predmety· 2026

Minimo Darčeková krabička

by Rilind Hoxha

Client: Why Agency

Bronzová cena A' Design Award Winner in Darčekové predmety Category

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Verified Award Winner

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Colors

The Design

About Minimo Darčeková krabička

Minimo je detská kolekcia šperkov od značky Smaragd 1969, pričom darčekovú krabičku a celkový darčekový zážitok vytvorila agentúra Why Agency. Koncept bol navrhnutý okolo prvého vzácneho darčeka dieťaťa a premieňa okamih prijatia šperku na hravý a nezabudnuteľný zážitok. Okrem šperkov obsahuje krabička balíček nálepiek s motívmi zo zlatej kolekcie, omaľovánku, farebné ceruzky a Minimo Baby Passport pre prvých zákazníkov. Každý prvok povzbudzuje deti k objavovaniu, tvoreniu a vytváraniu vzťahu ku kolekcii aj nad rámec samotných šperkov.

The Recognition

About the Bronzová cena A' Design Award

Minimo Darčeková krabička je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Minimo Darčeková krabička sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Minimo Darčeková krabička skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili