Save Calendar Ilustrácia kalendára by Mengjia Li

Save Calendar Ilustrácia kalendára by Mengjia Li is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2021

Save Calendar Ilustrácia kalendára

by Mengjia Li

Client: Northeastern University

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #119152

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Colors

The Design

About Save Calendar Ilustrácia kalendára

Save Calendar je séria ilustrácií vytvorených pre kalendár na tému šetrenia potravín. Ilustrácie zobrazujú roľnícke pole počas štyroch ročných období – jari, leta, jesene a zimy. Farby sa menia s každým ročným obdobím, takže tieto štyri obdobia je ľahké od seba rozlíšiť. Symetrická kompozícia v čínskom štýle dodáva obrazom moderný vzhľad. Informácie o mesiaci a ročnom období sú umiestnené v hornej časti každého listu. Kresby boli vytvorené pomocou počítačového softvéru a vytlačené vo formáte 800 × 800 milimetrov. Séria zobrazuje ťažkú prácu roľníkov a pripomína ľuďom, aby si vážili potraviny.

The Recognition

About the Strieborná cena A' Design Award

Save Calendar Ilustrácia kalendára je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Save Calendar Ilustrácia kalendára sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Save Calendar Ilustrácia kalendára je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: By showing the changes of the four seasons in the field, combining the field scenery with the calendar modeling, exploring the Chinese fashion and charm, thus creating illustration design works with modern design flavor and national characteristics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size:1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Economy, field, seasons change, illustration design, Chinese style
Production Technology: Draw a series of illustrations and expressions by computer software. It is produced by high-level printing and manufacturing technology to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in accurately grasping the characteristics of the four seasons in the field, combining the scenery of the four seasons with the color change, and accurately distinguishing the four seasons by color, so as to shape the modern aesthetic feeling.
Research: Starting from the four seasons of the field, it is depicted by the expression technique of national tide style. Taking the changes of the fields in spring, summer, autumn and winter as the breakthrough point, the gifts of the fields to people are reflected through the pictures. The month and season information is added at the top of the screen to further highlight the theme of frugal calendar and remind people to cherish food.
Inspiration: It is the traditional virtue of the Chinese nation to practise economy and oppose waste. However, with the development of the era of consumer economy, waste phenomena emerge one after another. Starting from saving food, this set of works reflects the hard work of farmers by showing the four seasons of the field, so as to awaken people's gratitude for food.
Project Duration: In Shenyang, a major agricultural product producing province, in 2020 .
Operation Flow: This design takes the changes of the four seasons of the field as the breakthrough point to create a series of illustrations. The symmetrical composition with strong Chinese flavor enhances the visual impact of the picture and attracts people's aesthetic interest with high aesthetic effect.
Team Members: Art Director: Huo Kai, designer: Li Mengjia
Image Credits: Image #1 : Li Mengjia, 2020
Image #2 : Li Mengjia, 2020
Image #3 : Li Mengjia, 2020
Image #4 : Li Mengjia, 2020
Image #5 : Li Mengjia, 2020