Cat With Fruits Primárna funkcia: Obalová ilustrácia by Rui Deng

Cat With Fruits Primárna funkcia: Obalová ilustrácia by Rui Deng is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2021

Cat With Fruits Primárna funkcia: Obalová ilustrácia

by Rui Deng

Client: Hengdian college of film&television

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Cat With Fruits Primárna funkcia: Obalová ilustrácia

Mačka s ovocím je séria ilustrácií vytvorených pre obal značky sušeného ovocia. Každá ilustrácia zobrazuje mačky, ako sa hrajú s rôznymi druhmi ovocia. Farby boli prevzaté z fotografií prírody nasnímaných fotoaparátom mobilného telefónu a následne odsýtené s cieľom vytvoriť jemné tóny. Kresby boli dokončené v programe Photoshop CC 2020 vo formáte A4 s rozmermi 297 × 210 milimetrov. Prírodná paleta podporuje čistý a bezznečisťujúci charakter produktu. Séria vychádza z myšlienky naturalizmu a jej cieľom je vyvolať v divákoch pokojný a upokojujúci dojem.

The Recognition

About the Strieborná cena A' Design Award

Cat With Fruits Primárna funkcia: Obalová ilustrácia je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Cat With Fruits Primárna funkcia: Obalová ilustrácia sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Cat With Fruits Primárna funkcia: Obalová ilustrácia je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The same design concept is also used in this series of illustrations. Colors from nature are used as the main colors to draw the scene where cats and fruits play together.
Dimensions & Packaging: A4:297 x 210 mm for non-physical design.
Tags: Naturalism; Cure; The original ecological; Harmonious coexistence; Tender love
Production Technology: This design uses the camera function of the mobile phone to select colors from the nature photos and complete the drawing of a series of illustrations with various forms of cats. The software used in the drawing process was Photoshop CC 2020.
Design Challenge: Color selection: when drawing illustrations, the designer found that the color absorbed from the photo could not well represent the main idea of the picture, so in the color selection, the color was desaturated.
Composition of the picture: the selection of the content of the picture, try a lot of different species, and finally choose the intelligent cat as the protagonist;
Drawing style: I also tried a wide range of small drafts on the style, and finally chose the existing style.
Research: This series of illustrations uphold the concept of naturalism, aiming to bring viewers the most comfortable, most close to the original nature itself. The designer has always been holding romantic feelings, using gentle colors to draw this series of illustrations. This series of works starts in 2020, which is a difficult year for everyone, so the designer hopes to comfort people's hearts through such works.
Inspiration: Cat With Fruits series illustration works are for a dried fruit brand design of packaging illustration works. The use of fresh color illustration to draw the scene of cat and various fruits playing, in order to highlight the product is pure natural, pollution-free characteristics.
Project Duration: The project started in September 2020 in Hengdian and finished in January 2021 in Huainan.
Operation Flow: Discuss design concepts, collect materials, and draw sketches.
Patents: Patent No
Team Members: Chao Yang
Image Credits: Image #1-5:Illustrator,Rui Deng,2020.