Quix Primárna funkcia: Značková identita od Anja Zambelli Colak

Dizajn Quix Primárna funkcia: Značková identita od dizajnéra Anja Zambelli Colak je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Grafika.

StriebornáGrafika· 2021

Quix Primárna funkcia: Značková identita

od Anja Zambelli Colak

Klient: Zambelli Brand Design

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne Quix Primárna funkcia: Značková identita

Quix je značková identita pre samoobslužné predajné automaty, ktoré ponúkajú teplé a studené nápoje a občerstvenie. Identita využíva farby, textúry a formy čerpajúce z talianskej kultúry, vzdávajúc hold zlatému veku talianskeho dizajnu. Mierne vintage nádych pripomína roky Dolce Vita a evokuje taliansku kávovú kultúru. Šálky na kávu a plagáty sú tlačené v CMYK farbách ofsetovou technológiou, zatiaľ čo predajné automaty sú označené potlačenými fóliami. Dizajn premení rýchlu prestávku na kávu na pokojný vizuálny zážitok.

Ocenenie

O ocenení Strieborná cena A' Design Award

Quix Primárna funkcia: Značková identita je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Quix Primárna funkcia: Značková identita sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Quix Primárna funkcia: Značková identita je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Rozmery a balenie: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Štítky: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Výrobná technológia: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Dizajnérska výzva: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Výskum: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Inšpirácia: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Trvanie projektu: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Pracovný postup: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.