Benin Branding, vizuálna identita od Anja Zambelli Colak

Dizajn Benin Branding, vizuálna identita od dizajnéra Anja Zambelli Colak je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2021

Benin Branding, vizuálna identita

od Anja Zambelli Colak

Klient: Zambelli Brand Design

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

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Farby

Dizajn

O dizajne Benin Branding, vizuálna identita

Benin je značková identita vytvorená pre rodinnú kávovú spoločnosť s viac ako 30-ročnými skúsenosťami. Identita podporuje rozšírenie prevádzky kaviarne do podoby franšízového modelu. Usmievajúca sa ikona Cherubína slúži ako centrálny symbol, odkazujúci na renesanciu a Taliansko, domovinu prémiovej kávy. Jasné odtiene ružovej, modrej, žltej a červenej farby spolu s textúrou anjelských oblakov vytvárajú veselú náladu. Kelímky na kávu so sebou a papierové vrecká sú tlačené na prírodnom papieri technikou CMYK ofsetovej tlače, zatiaľ čo kovové plechovky zachovávajú kvalitu kávy.

Ocenenie

O ocenení Železná cena A' Design Award

Benin Branding, vizuálna identita je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Benin Branding, vizuálna identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Benin Branding, vizuálna identita zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Benin is a family-run company offering different coffee services for over 30 years, with new plans that turn their coffee shop business into a franchise model. This lively family loves music and sharing happy moments, and they developed a warm and cheerful customer approach. The new brand wanted to transmit that energy into their franchise with the visual identity that tells a story of happiness, passion, and feel-good. Through Cherub’s loving, smiling face and brand’s bright colors, every customer can get a sense of Benin’s unique values.
Rozmery a balenie: Paper bag: 32x23 cm To go coffee cup small: 46x60 mm
To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Štítky: Branding, visual identity, franchise, coffee shop, packaging
Výrobná technológia: To-go coffee cups and paper bags are produced with natural paper and CMYK offset technology.
Benin package are produced and/or coated with metal materials to preserve the quality of coffee.
Dizajnérska výzva: The creation of Benin’s visual system was a result of an in-depth process that included the discovery of the client’s business drivers and company culture. Several challenges were identified: 1) Effective brand communication towards three different targets. 2) A strong symbol that unifies a heavenly pleasant experience and family values. 3) Brand standardization, so it can be successfully applied to the franchise concept: from interior design and packaging to marketing collaterals. 4) Using an affordable packaging material.
Výskum: After initial consultations, two workshops were conveyed to the client. The first one discovered the brand’s unique story, philosophy, personality, target market, and benchmark. In the second one, the client had to choose between three different brand personality mood boards, identifying the one that is best aligned with their unique market position. Benin was identified as a kind, warm, cheerful, and wise friend, which was interpreted with the Cherub icon and accompanying aesthetics. The design prototype was tested at every brand touchpoint before creating the final identity.
Inšpirácia: Coffee lovers think that coffee is a divine drink that tastes like heaven. Whether it is a part of their morning ritual or a pause in a busy day, a cup of coffee gives them instant happiness. That heavenly good feeling was used as a starting point for Benin's brand concept, infusing its divine spirit into coffee shops through a symbol of an angel – a happy Cherub serving coffee. The underlying symbolism of the Renaissance movement is no coincidence; it illustrates the renaissance of the soul after having coffee, as well as the connection to Italy, the homeland of premium coffee.
Trvanie projektu: The project started in May 2021. in Rijeka and finished in August 2021. in Rijeka.
Pracovný postup: The brand had to speak to three levels of coffee lovers: basic, intermediate, and advanced. Most of them are Millennials and Gen Z, so the colors used are their favorite baby pink and blue tones. The addition of strong yellow and red pinpoint the energetic brand personality. Product packaging is designed as a secondary advertising mechanism and aligned with the target’s expectations of sustainability, using paper cups, jute tote bags, and tins. The texture with angelic clouds is present in multiple details, constantly transmitting the heavenly good feeling.
Členovia tímu: Anja Zambelli Čolak