Dizajn R Gate Emblem Primárna funkcia: Firemná identita od dizajnéra Riiid Inc. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2021 Strieborná cena A' Design Award v súťažnej kategórii Grafika.
StriebornáGrafika· 2021
R Gate Emblem Primárna funkcia: Firemná identita
od Riiid Inc.
Klient: Riiid Inc.
Víťaz ocenenia Strieborná cena A' Design Award v kategórii Grafika
Overený víťaz ocenenia
Overiť stav ocenenia pre #120723Dizajn
O dizajne R Gate Emblem Primárna funkcia: Firemná identita
Emblém R Gate je návrh firemnej identity vytvorený pre spoločnosť zaoberajúcu sa vzdelávacími technológiami. Emblém je založený na motíve kľúčovej dierky. Biely negatívny tvar písmena R sedí vo vnútri tmavomodrého štvorca a vytvára bránu. Brána je vizuálnou metaforou dverí, ktoré otvárajú svet vzdelávania a sprostredkúvajú nové vzdelávacie zážitky. Hlbká oceánska modrá je primárnou farbou. Písmeno R zároveň slúži ako základná meracia jednotka pre zodpovedajúce písmo v dvoch hrúbkach. Systém identity je aplikovaný na online aj offline materiály.
Ocenenie
O ocenení Strieborná cena A' Design Award
R Gate Emblem Primárna funkcia: Firemná identita je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od R Gate Emblem Primárna funkcia: Firemná identita sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. R Gate Emblem Primárna funkcia: Firemná identita je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Za dizajnom
Tlačový kit
Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.
- Jedinečné vlastnosti
- An emblem was created using a keyhole motif. The negative white shape of R in a deep blue square creates R gate. R gate is a visual metaphor of a bridge portal for any students to open the unknown world of education. It is also a symbolic pathway to share Riiid’s Deep Learning based AI technology and new educational experiences with the world. Deep Ocean Blue is the primary color that highlights Riiid’s pioneer spirit in the field of AI Ed like a daring diver explores the unknown area of the deep ocean.
- Rozmery a balenie
- The ratio of the R gate emblem is 1to 1 ratio. The letter ‘R’ from the logo was used as a base measuring unit. Riiid cube typeface was developed based on the ratio of R. Typeface has two types, Extra Bold and Bold. Transforming from Extra Bold to Bold fonts symbolized portrays Riiid is defining real-world solutions in this important yet undefined field of education.
- Štítky
- AI, AI Ed, Education, Branding, CI
- Výrobná technológia
- With image digitalization programs such as Figma, Illustrator, Photoshop, designers developed a new corporate identity design system that can be easily adaptable to offline and online materials
- Dizajnérska výzva
- As the company is expanding globally and its business from B2C to B2B, the major creative challenge was to maintain bold look of previous logo but to create an appropriate visual metaphor to embrace next phase of Riiid journey to transform education and improve the lives of students around the world. To reach out for global customers, the new logo has to be distinctive but responsive throughout all types of medium, media channels, and various platforms, from apps to physical space.
- Výskum
- Riiid provided multiple products in B2C sectors only in Korean markets. Santa TOEIC, the Riiid’s first AI tutor solution, based on deep learning algorithms in 2017, quickly raised number one in education app sales with more than two million users. As Riiid is expanding B2B partnership beyond test prep, Riiid needs to redefine its brand identity that can connect its past and future and embrace different cultural nuances in different regional markets. With CI design renewal, Riiid was seeking to establish a strong visual anchor to tells the Riiid's belief that made the brand grow.
- Inšpirácia
- Riiid is the AI Ed technology company that believes education should help to discover and unleash the limitless potential of humankind. Every kid and parent believes in their potential at first but loses this belief as they enter the current education system where diversity and individual differences are not fully embraced. New corporate identity visualized the brand's "R" into a keyhole and a portal to represent Riiid is opening up a rusty old mindset and invites everyone to make their own breakthrough to remind of the belief: you are better than you think you are.
- Trvanie projektu
- The rebranding project started in September 2020 and finished in January 2021 in Seoul, South Korea
- Pracovný postup
- CI serves a consistent look for internal and external, online and offline communication purposes. R gate becomes a framework for marketers and designers to fill with various images flexibly to represent the immense possibility of the formative learning experience. The R-gate logo clearly communicates the company’s dedicated vision that Riiid is a doorway to future education. For example, an office entrance is a physical R shaped gateway for employees to experience pushing into a new world.
- Členovia tímu
- Chief of Brand Strategy Officer: Sewon Cho
Brand/Content Marketer: Kwangmin Woo
Designer: Minsung Noh
Designer: Juhee Han
Global Brand Designer: Wha Kyung Su
Branded Content PD: Soohyeon Yoon
Producer: Hyekyung Mun
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