Public Health Beyond Borders Vizuálny identifikačný program by Yoske Mitsui

Public Health Beyond Borders Vizuálny identifikačný program by Yoske Mitsui is a highly esteemed winner of the very prestigious 2021 Železná cena A' Design Award in Grafika Competition Category.

ŽeleznáGrafika· 2021

Public Health Beyond Borders Vizuálny identifikačný program

by Yoske Mitsui

Client: Yoske Mitsui

Železná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #121047

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Public Health Beyond Borders Vizuálny identifikačný program

Public Health Beyond Borders je vizuálny identifikačný program vytvorený pre skupinu študentov a pedagógov, ktorí sa venujú zdravotným potrebám v partnerských komunitách. Značka využíva päť farieb. Zelená a modrá odrážajú globálny pohľad, zatiaľ čo červená, žltá a čierna odkazujú na pôvod zakladajúcej pobočky na University of Maryland. Kruh v strede symbolizuje jednotu a partnerstvo. Slovná značka je zladená s primárnymi typmi písma univerzity. Logo je jednoduché, škálovateľné a modulárne a funguje v jednej farbe aj v mnohých veľkostiach v tlačových aj digitálnych médiách.

The Recognition

About the Železná cena A' Design Award

Public Health Beyond Borders Vizuálny identifikačný program je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Public Health Beyond Borders Vizuálny identifikačný program sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Public Health Beyond Borders Vizuálny identifikačný program zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Dimensions & Packaging: The five colors reflect their "think global, act global" mindset and University of Maryland origins and their founding chapter. The wordmark is also visually matched up with University of Maryland's primary typefaces.
Tags: Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology: The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity.

My mainly approach to the visual identity program are

1. Appropriate for an international public health organization
(credible, global, clean and safe)

2. Scalable, flexible and modular (includes a symbol
that can be detached and can come to represent
the brand with consistent use over time)

3. Enables lockups with sponsorships and other partners

4. Timeless, distinctive and simple
Inspiration: The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Duration: The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow: The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.