Designers Brasileiros Identita Značky by Tiago de Albuquerque Sales e Kiemle

Designers Brasileiros Identita Značky by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 Zlatá cena A' Design Award in Grafika Competition Category.

ZlatáGrafika· 2021

Designers Brasileiros Identita Značky

by Tiago de Albuquerque Sales e Kiemle

Client: Designers Brasileiros

Zlatá cena A' Design Award Winner in Grafika Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Designers Brasileiros Identita Značky

Značka webovej stránky Designers Brasileiros pozostáva z panelu v tvare písmena D zloženého z geometrických dielov, ktoré do seba zapadajú a predstavujú dizajnérske špeciality. Tieto kúsky sú tvary získané z brazílskej vlajky a tvoria tiež písmeno B a tukana. Tukan bol definovaný tým, že je jedným z najväčších rozširovačov semien brazílskej fauny a jedným z tých, ktorí sú zodpovední za tvorbu tropických pralesov. Rozptyľovanie semienok tukanom teda pre značku koncepčne symbolizuje šírenie vedomostí, ktoré je účelom webovej stránky.

The Recognition

About the Zlatá cena A' Design Award

Designers Brasileiros Identita Značky je laureát Zlatej ceny A' Design Award, nesmierne prestížneho uznania udeľovaného prvotriednym, úžasným a vynikajúcim dizajnom. Laureáti Zlatej ceny sú mimoriadne inovatívne, vizionárske a žiarivo oslnivé výtvory, ktoré odrážajú génia, múdrosť a majstrovstvo svojich dizajnérov. Od Designers Brasileiros Identita Značky sa očakáva, že bude vysoko chváleným, trendotvorným a monumentálnym vynálezom, ktorý prináša bezprecedentnú hodnotu. Tento dizajn ocenený Zlatou cenou A' Design Award je pôsobivé, rešpektované dielo, ktoré vo veľkej miere prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Designers Brasileiros Identita Značky vyvoláva intenzívne pocity túžby, prebúdza vášeň, povzbudzuje kreativitu a fascinuje nás.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
Production Technology: Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
Design Challenge: The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
Research: Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
Inspiration: For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
Project Duration: This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
Operation Flow: A visual identity that takes the viewer to the design, culture and nature of Brazil.
Team Members: Tiago de Albuquerque Sales e Kiemle