Flatter Your Body Kolekcia dámskeho odevu by Yunji Lee

Flatter Your Body Kolekcia dámskeho odevu by Yunji Lee is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Móda Competition Category.

StriebornáMóda· 2021

Flatter Your Body Kolekcia dámskeho odevu

by Yunji Lee

Client: Yunji Lee

Strieborná cena A' Design Award Winner in Móda Category

53,996

Verified Award Winner

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Colors

The Design

About Flatter Your Body Kolekcia dámskeho odevu

Flatter Your Body je kolekcia dámskeho odevu pozostávajúca zo šiestich modelov vytvorených tak, aby vyhovovali rôznym typom postáv. Kolekcia prináša novú interpretáciu korzetu – odevu, ktorý bol v minulosti nepohodlný na nosenie. Každý model má mierne voľnú siluetu so šnurovacími pásikmi umiestnenými okolo pŕs, pása a bokov. Utiahnutím alebo uvoľnením pásikov na vybraných miestach si nositeľka môže prispôsobiť tvar odevu. Pruhované vzory a plisovanie dodávajú optickú ilúziu, ktorá podporuje lichotivý efekt. Pre jarnú a letnú sezónu sa používa ľahká vlna, bavlna a vlnený krep.

The Recognition

About the Strieborná cena A' Design Award

Flatter Your Body Kolekcia dámskeho odevu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Flatter Your Body Kolekcia dámskeho odevu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Flatter Your Body Kolekcia dámskeho odevu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The looks are created with the initial idea to embrace all the different body types. The collection consists of a new revamped version of corsets that were originally discomforting to wear. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially.
Dimensions & Packaging: The whole collection is 6 looks womenswear, size 0-6.
Tags: Optical illusion, Stripe, Corset, Asymmetricity, Embracement
Production Technology: The placement of fabric in each garment also resembles the X-ray of a human body. For example, light and dark blue colored fabrics are layered and patched together, and black is used on the side. Layered items are also presented in the look. As the garments are for the Spring/ Summer season, light wool, cotton, and wool crepe are mainly used. The silhouette is a bit loose and it can be adjusted depending on your body shape with the lacing straps. In each look, multiple straps are placed around the bust, waist, and hips, which allows you to flatter your body figure by tightening and loosening the straps partially. The optical illusion is an additional method that is used to maximize the effect of flattering, and stripe print and pleats are the elements to create the effect. The straps will also create movement in each look, and it will add the effect of optical illusion. The asymmetrical length and unbalanced detail elements will boost the aesthetic.
Design Challenge: The main challenge of this journey was to create the right silhouette and garment construction that resembles a corset but still provide comfort by placing straps at the right place to create the looks that flatter your body shape. Thus, the fabric selection was the most important decision since it resulted in totally different silhouettes depending on fabrics.
Research: The project aims to transform fashion into a non-stereotypical medium, which is used as a tool to help people to express who they are and not to be judged based on what society incorrectly portrays. By the "Beauty Standard" that social media portrays, consumers are being judged by their external looks only.
Inspiration: There exists a desire in human nature to attract and impress by any means necessary and this has been a long-standing goal throughout the history of fashion. A plethora of methods has been employed to achieve this goal. Some of those methods aimed to accentuate, conceal, or even alter the human body shape, but it often results in physical discomfort. Historically, the corset has been developed to satisfy human's goal to flatter the different body figures to fit the "beauty standard" of the era.
Project Duration: The project started in November 2019 and finished in August 2020 in Atlanta, USA.
Operation Flow: The looks can transform the shapes by how much you tighten the straps on the body and where you place the straps depending on the silhouette you want to draw around your body.
Patents: Copyright to Yunji Lee
Image Credits: COPYRIGHT by Yunji Lee,
Photographer, Skye Lin / Model, Allison Head, 2020