Fondazione Alinari Primárna funkcia: Značková identita by Frush Design

Fondazione Alinari Primárna funkcia: Značková identita by Frush Design is a highly esteemed winner of the very prestigious 2021 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2021

Fondazione Alinari Primárna funkcia: Značková identita

by Frush Design

Client: Frush | Creative studio

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #125706

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Colors

The Design

About Fondazione Alinari Primárna funkcia: Značková identita

Fondazione Alinari je značková identita vytvorená pre Fondazione Alinari per la Fotografia, verejnú inštitúciu založenú vo Florencii na konzerváciu, správu a propagáciu fotografických zbierok Alinari. Identita je postavená okolo malého písmena A, abstrakcie objektívu fotoaparátu, ktoré zároveň funguje ako rám pre snímky z historického archívu. Sochárske písmo a čiernobiela paleta pripomínajú svetlo a tieň. Systém je aplikovaný na tlačené materiály, vstupenky, katalógy, merchandising a webovú stránku.

The Recognition

About the Strieborná cena A' Design Award

Fondazione Alinari Primárna funkcia: Značková identita je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Fondazione Alinari Primárna funkcia: Značková identita sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Fondazione Alinari Primárna funkcia: Značková identita je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Dimensions & Packaging: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Tags: brand design, merchandising, print materials, visual identity
Production Technology: Brand design and visual identity and language.
Design Challenge: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Research: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Inspiration: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Project Duration: The project started in October 2020 in Florence (Italy) and it is still going on.
Operation Flow: It's a brand identity project to identificate a new public subject.
Patents: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Team Members: Giuditta Valentina Gentile