Mamba Chiliast Primárna funkcia: Identita značky by Sxdesign is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Grafika Competition Category.
StriebornáGrafika· 2022
Mamba Chiliast Primárna funkcia: Identita značky
by Sxdesign
Client: MC basketball community
Strieborná cena A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #131771The Design
About Mamba Chiliast Primárna funkcia: Identita značky
Mamba Chiliast je identita značky vytvorená pre basketbalovú komunitu tvorenú fanúšikmi Mamba Mentality. Táto identita spája členov prostredníctvom basketbalových aktivít a dáva im pocit spolupatričnosti, hrdosti a jedinečnosti. Logo využíva tvar hexagramu ako svoj vizuálny rámec, ktorý je tvorený spojením písmen M a C. Oko umiestnené vo vizuálnom centre predstavuje Mambu. Hexagram evokuje spoločné asociácie viery, organizácie a energie. Logo možno tlačiť, vyšívať alebo vstrekovo lisovať v mnohých veľkostiach.
The Recognition
About the Strieborná cena A' Design Award
Mamba Chiliast Primárna funkcia: Identita značky je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Mamba Chiliast Primárna funkcia: Identita značky sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Mamba Chiliast Primárna funkcia: Identita značky je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Mamba Chiliast (MC) is a basketball community for Kobe Bryant’s fans who believe in the Mamba Mentality. It organizes fans through basketball activities and provide fans with a sense of belonging, pride and distinction. Different from other brands, MC wants to tell their users that we are sharing a common belief and we are a group through the delivery of the sense of religion and power. The use of elements in the brand is reminiscent of these feelings, and makes the brand unique.
- Dimensions & Packaging
- It can be printed, sewed or injection molded in a variety of sizes
- Tags
- brand identity, logo, branding, mamba, basketball
- Production Technology
- The logo is combined to the shape of hexagram, so most of the details are in its proportions. However, the foot of m is slightly protruding from the figure, in order to compensate for the visual deviation and make the logo more stable as a whole.
- Design Challenge
- To appeal to and attract Kobe fans without the use of basketball elements.
- Research
- We believe that using people's collective memory in the communication process can not only improve communication efficiency, but also stimulate more emotional feelings. Through long-term communication, the hexagram symbol builds up a collective memory of the image about religion, organization, energy, etc. in people's minds.
- Inspiration
- The logo uses the shape of hexagram as the visual framework, and the letters M and C in it combine to form the shape. This design intuitively calls people's collective memory and conveys comprehensive feelings about religion, organization, and energy.
The eye of Mamba in the Logo, as the visual center, lights up the visual framework of the logo. The eye, representing the Mamba, serves as a reminder that fans' thoughts and deeds are always seen by their hero. This design is reminiscent of 'the eye of providence' and calls more people's collective memory. - Project Duration
- The project started in August 2021 and finished in November 2021 in Beijing, China.
- Operation Flow
- Powerful visual signals, it distinctly symbolizes the fan community
It conveys the passion, resilience and bravery of the Mamba Mentality - Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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