Utopian City Plagát by QiuYu Li is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2022

Utopian City Plagát

by QiuYu Li

Client: QiuYu Li

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #133174

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Colors

The Design

About Utopian City Plagát

S rozširovaním digitálnych informácií sa príležitosti na písanie a čítanie zmenšili ako predtým, namiesto toho sú dôležité vizuálne prvky. Utopian City Planning prehodnocuje modernú typografiu, motívy a písmená nachádzajúce sa v architektúre sa spájajú do nového poriadku typografie a skúmajú nové vizuálne možnosti typografie. Zároveň tiež zdôrazňuje vzťah s "jasnosťou" typografie.

The Recognition

About the Bronzová cena A' Design Award

Utopian City Plagát je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Utopian City Plagát sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Utopian City Plagát skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This poster is created while exploring a new order of typography, fusing architectural motifs and letters. The Modern typography has a result of its extreme pursuit of functionality. As the sensibilities disappear, the design becomes the same without individuality. This is the opposite of the modern values that aim for diversity, and based on this problem, visual expression that allows sensibilities and reason to coexist is the goal.
Dimensions & Packaging: Width 515mm Height 728mm etc for physical products, matte paper.
The poster is best reproduced as printed matter. You can create a special atmosphere by the texture of the paper.
Tags: Graphic Design, Typography, Bauhaus, Modern Typography
Production Technology: The poster is best reproduced as printed matter. You can create a special atmosphere by the texture of the paper. I always make designs with Adobe Illustrator. For me, Adobe Illustrator is the best software for designs that do not use photo materials than Adobe Photoshop.
Design Challenge: The influence of Constructivism, Bauhaus and Swiss style is too strong. At the beginning, it is hard to jump out of it. When disassembling and transforming letters, I must refrain from reading the letters.
Research: Influenced by Constructivism, Bauhaus, and the Swiss international style, and Aiming for a Post Modern typography that coexists with reason without losing sensibilities .
Inspiration: Soviet Modernist architecture is steadily disappearing with the dismantling of the Soviet Union. Aside from politics, it has a meaning to be recorded as a symbol of an era. while this poster is a visual experiment, it also aims to record the culture of an era. Rethink the past for the future and discover some new possibilities.
Project Duration: The project started in September 2021 in Osaka Japan, exhibited in Osaka University of Arts Graduate Student Exhibition in November 2021.
Operation Flow: This poster will be used as an experimental poster for typography and as an exhibit for design exhibitions. Typography posters have the same function as works of art.
Patents: Copyrights belong to QiuYu Li, 2021.
Team Members: QiuYu Li
Image Credits: Image #1: Creator QiuYuLi, Independent production, 2021.
Image #2: Creator QiuYuLi, Independent production, 2021.
Image #3: Creator QiuYuLi, Independent production, 2021.
Image #4: Creator QiuYuLi, Independent production, 2021.
Image #5: Creator QiuYuLi, Independent production, 2021.