Dizajn 87MM Brand Story Dizajn knihy od dizajnéra Sunghoon Kim je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Strieborná cena A' Design Award v súťažnej kategórii Tlač.

StriebornáTlač· 2022

87MM Brand Story Dizajn knihy

od Sunghoon Kim

Klient: 87mm

Víťaz ocenenia Strieborná cena A' Design Award v kategórii Tlač

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Dizajn

O dizajne 87MM Brand Story Dizajn knihy

87MM je reprezentatívna kórejská módna značka, ktorá vytvára každodennú kultúru prostredníctvom vkusu a vtipnosti. Od uvedenia značky v roku 2011 bola kniha navrhnutá tak, aby prostredníctvom konceptu Moment by Moment, We Say No Concept But Good Sense rozprávala príbeh uplynulého desaťročia verejnosti obľubujúcej 87MM, značku s desaťročnou históriou. Publikácia slúži na užšiu komunikáciu s mladou kórejskou verejnosťou, ktorá má rada 87MM a je pre ňu nadšená, prostredníctvom príbehu dvoch zakladateľov a samotnej značky 87MM.

Ocenenie

O ocenení Strieborná cena A' Design Award

87MM Brand Story Dizajn knihy je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od 87MM Brand Story Dizajn knihy sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. 87MM Brand Story Dizajn knihy je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Rozmery a balenie: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Štítky: 87MM, brand book, book, design, editorial, graphic, typography
Výrobná technológia: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Dizajnérska výzva: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Výskum: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Inšpirácia: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Trvanie projektu: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Pracovný postup: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Členovia tímu: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Zdroje obrázkov: 87MM