Pentaheal Clinic Rebranding Identita značky by Pentaheal and Eidetic

Pentaheal Clinic Rebranding Identita značky by Pentaheal and Eidetic is a highly esteemed winner of the very prestigious 2022 Bronzová cena A' Design Award in Grafika Competition Category.

BronzováGrafika· 2022

Pentaheal Clinic Rebranding Identita značky

by Pentaheal and Eidetic

Client: Eidetic Marketing

Bronzová cena A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #135773

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Pentaheal Clinic Rebranding Identita značky

Rebranding kliniky Pentaheal je vizuálna identita vytvorená pre kórejskú medicínsku kliniku špecializujúcu sa na funkčnú medicínu. Hlavným motívom identity je rozšírenie. Univerzálny medicínsky symbol kríža je použitý ako jednoduchý vizuálny jazyk, ktorý rozpoznajú pacienti z rôznych krajín. Symbol kombinuje kríž s písmenami P a H, skratkou názvu kliniky. Osa symbolu sa rozširuje v oboch smeroch, takže značka je vhodná na aplikáciu na predmety rôznych tvarov a veľkostí. Pre kliniku v Soule bolo navrhnuté značenie pre každé podlažie.

The Recognition

About the Bronzová cena A' Design Award

Pentaheal Clinic Rebranding Identita značky je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od Pentaheal Clinic Rebranding Identita značky sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. Pentaheal Clinic Rebranding Identita značky skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Dimensions & Packaging: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Tags: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Production Technology: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Design Challenge: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Research: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Inspiration: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Project Duration: The project started in July 2021 and finished in December 2021 in Seoul.
Operation Flow: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Team Members: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic