Can You See the Music Dynamická Identita by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Grafika Competition Category.

StriebornáGrafika· 2022

Can You See the Music Dynamická Identita

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

Strieborná cena A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #137173

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The Design

About Can You See the Music Dynamická Identita

Dielo vytvorené pre komorný orchester Franza Liszta je hudobnou dynamickou identitou značky, ktorej cieľom je oživiť vizuálny vzhľad orchestra. Jeho tvorcovia vymysleli alternatívny hudobný jazyk, pomocou ktorého je možné vizualizovať akúkoľvek melódiu v rámci definovaných smerníc. Identita umožňuje každému členovi orchestra vytvoriť si vlastné personalizované logo súvisiace s jeho obľúbeným kúskom repertoáru. Navyše vďaka špeciálne vyvinutej aplikácii na návrh loga sa aj publikum môže stať aktívnou súčasťou procesu obnovy identity.

The Recognition

About the Strieborná cena A' Design Award

Can You See the Music Dynamická Identita je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Can You See the Music Dynamická Identita sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Can You See the Music Dynamická Identita je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions