Dizajn ZhenYue Logo a firemná identita od dizajnéra Guangzhou Cheung Ying Design Co. Ltd. je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Bronzová cena A' Design Award v súťažnej kategórii Grafika.

BronzováGrafika· 2022

ZhenYue Logo a firemná identita

od Guangzhou Cheung Ying Design Co. Ltd.

Klient: Guangzhou Cheung Ying Design Co., Ltd.

Víťaz ocenenia Bronzová cena A' Design Award v kategórii Grafika

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Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne ZhenYue Logo a firemná identita

ZhenYue je logo a firemná identita vytvorená pre predajcu sušených potravín. Logo spája tvar tradičného bambusového sita na sušenie s pleteným vzorom. Písmená názvu značky sú prepletené a prepojené, takže ich usporiadanie pripomína sušené potraviny zhromaždené v site. Oranžová farba bola zvolená ako farba značky, aby vyjadrovala tradičné remeslo a teplo. Identita je nakreslená vo vektorovom formáte a používa sa na maloobchodných obaloch, predajných miestach, v internetových obchodoch a reklame. Na tlačených materiáloch sa používa zlatá fólia a sieťotlač.

Ocenenie

O ocenení Bronzová cena A' Design Award

ZhenYue Logo a firemná identita je laureát Bronzovej ceny A' Design Award, vysoko prestížneho uznania udeľovaného vynikajúcim dizajnom, ktoré sa vyznačujú kreativitou, vynaliezavosťou a bystrosťou. Laureáti Bronzovej ceny sú plne zručné a nápadne kreatívne artefakty, ktoré potvrdzujú rozsiahle skúsenosti, predstavivosť a zdatnosť svojich dizajnérov. Od ZhenYue Logo a firemná identita sa očakáva, že bude vysoko cenený, obdivovaný a milovaný predmet, pozoruhodne profesionálny a inovatívny. Tento dizajn ocenený Bronzovou cenou A' Design Award zahŕňa najlepšie postupy v umení, vede, dizajne a technológii a vyniká pozornosťou k detailom. ZhenYue Logo a firemná identita skvele uspokojuje potreby, dotýka sa túžob, očarúva city a vzbudzuje zvedavosť.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Rozmery a balenie: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Štítky: Logo, Branding, Packaging, Visual Identity, Graphic Design
Výrobná technológia: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Dizajnérska výzva: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Výskum: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inšpirácia: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Trvanie projektu: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Pracovný postup: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Členovia tímu: Creative Director: Zhiji Dong
Designer: Lu Gu
Zdroje obrázkov: Guangzhou Cheung Ying Design Co., Ltd..