Middle of Nowhere Chybová stránka webu by Yijia Xie is a highly esteemed winner of the very prestigious 2022 Strieborná cena A' Design Award in Web Competition Category.
StriebornáWeb· 2022
Middle of Nowhere Chybová stránka webu
by Yijia Xie
Client: IBM Research
Strieborná cena A' Design Award Winner in Web Category
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- Verified Award Winner
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The Design
About Middle of Nowhere Chybová stránka webu
Middle of Nowhere je chybová stránka 404 vytvorená pre webovú stránku výskumnej organizácie. Stránka 404 sa zobrazí, keď požadovaná webová stránka neexistuje, a tento dizajn premieňa tento okamih na návštevu vymyslených miest. Zobrazené krajiny vytvára generatívna kontradiktórna sieť (GAN), model strojového učenia trénovaný na tisíckach fotografií skutočných krajín z celého sveta. Výsledkom sú miesta, ktoré nikde neexistujú. Stránka je postavená ako responzívny web a jej zámerom je premeniť pocit straty online na niečo pokojné a pútavé.
The Recognition
About the Strieborná cena A' Design Award
Middle of Nowhere Chybová stránka webu je laureát Striebornej ceny A' Design Award, mimoriadne prestížneho uznania udeľovaného nádherným, pôsobivým dizajnom najvyššej kvality. Laureáti Striebornej ceny sú nesmierne brilantné a mimoriadne kreatívne diela, ktoré ilustrujú výnimočnú odbornosť, talent a bystrosť svojich dizajnérov. Od Middle of Nowhere Chybová stránka webu sa očakáva, že bude úžasným, vzorovým dielom, pozoruhodne profesionálnym a hlboko inovatívnym. Tento dizajn ocenený Striebornou cenou A' Design Award je veľmi pozoruhodný, obdivovaný vynález, ktorý prináša úžitok a posúva hranice umenia, vedy, dizajnu a technológie. Middle of Nowhere Chybová stránka webu je výtvor, ktorému mnohí závidia, ktorý vzbudzuje túžby, prináša pozitívne pocity a vyvoláva úžas a údiv.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This 404-page design comes from the idea of "The middle of nowhere." "404" means that the webpage doesn't exist, so this project creates an environment that makes users feel lost around the internet data and enjoy the virtual landscapes. By training a machine learning model that combines thousands of images, Yijia creates unique and beautiful places that don't exist in the whole world or even in the universe. They are just the landscapes generated by Artificial Intelligence.
- Dimensions & Packaging
- Responsive website construction
- Tags
- Machine Learning, Artificial intelligence, Website design, GAN
- Production Technology
- Generative adversarial network/Machine learning/UI Design
- Design Challenge
- It's difficult to collect all the appropriate databases and train the machine learning model. I tested many times and learned the new technology&knowledge during the model training to get unique and beautiful results.
- Research
- Our goal is to create an unprecedented 404 page connecting to IBM Research's brand identity and focus areas. I came up with different sketch directions, including typography&illustration style, and an interactive website. We finally decided on the concept of "Middle of nowhere" by using artificial intelligence technology. We hope to relay "Welcome to the future" to people through this 404 page.
- Inspiration
- As a top leader in the AI industry, IBM Research is relentlessly curious about all the ways that computing can change the world. Today's AI is narrow. Applying trained models to new challenges requires an immense amount of new data training and time. People need AI that combines different forms of knowledge, unpacks causal relationships, and learns new things on its own. This 404 page explores a new possibility combining machine learning and design practice to increase the brand awareness of IBM research.
- Project Duration
- 2021.11-2022.02 New York
- Operation Flow
- These images/videos of nonexistent landscapes were created using a generative adversarial network. It’s a type of machine learning model that can create novel content after being shown many original pieces of content. In this case, we showed our GAN thousands of images of landscapes from around the globe, and it generated these rather other-worldly images by combining aspects of everything it’s been shown.
- Team Members
- Design Lead/Art Director: Yijia Xie
- Image Credits
- IBM Research/Yijia Xie
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