Figura Branding, dizajn obalov od Anja Zambelli Colak

Dizajn Figura Branding, dizajn obalov od dizajnéra Anja Zambelli Colak je vysoko uznávaným víťazom veľmi prestížneho ocenenia 2022 Železná cena A' Design Award v súťažnej kategórii Grafika.

ŽeleznáGrafika· 2022

Figura Branding, dizajn obalov

od Anja Zambelli Colak

Klient: Zambelli Brand Design

Víťaz ocenenia Železná cena A' Design Award v kategórii Grafika

12,437

Overený víťaz ocenenia

Overiť stav ocenenia pre #137540

Navštíviť stránku Zobraziť na A' Design Award Tlačová správa Ocenenie – odznak

Farby

Dizajn

O dizajne Figura Branding, dizajn obalov

Figura je branding a dizajn obalov pre radu stredomorských pochúťok, vrátane figových koláčov, čokolád a olivových olejov. Identita je vybudovaná okolo ikony figy stylizovanej ako balón, ktorá odkazuje na cestovanie a stredomorské korene zakladateľa značky. Zlaté, fialové a zelené tóny reprezentujú hlavné ingrediencie. Vzory figových listov, vlniek a rybích šupín pripomínajú Stredozemné more. Etikety a papierové obaly sú vytlačené v Pantone farbách na papieri Fedrigoni, s pridanou zlatou fóliou. Dizajn predstavuje produkty ázijskému trhu.

Ocenenie

O ocenení Železná cena A' Design Award

Figura Branding, dizajn obalov je laureát Železnej ceny A' Design Award, prestížneho uznania udeľovaného dobrým dizajnom, ktoré spĺňajú profesionálne a priemyselné požiadavky očakávané od dobre navrhnutých výtvorov. Laureáti Železnej ceny preukazujú veľkú zručnosť, vysokú špecializáciu, odborné porozumenie a tvorivé schopnosti svojich tvorcov. Od Figura Branding, dizajn obalov sa očakáva, že bude vysoko cenený, obdivovaný a milovaný výtvor, ktorý je praktický a inovatívny. Tento dizajn ocenený Železnou cenou A' Design Award zahŕňa najlepšie postupy v odvetví a má kompetentné technické vlastnosti spojené s know-how a talentom. Vďaka svojej dôkladnosti si Figura Branding, dizajn obalov zaslúži rešpekt a jeho úlohou je prinášať zlepšenia kvality života, ktoré pomáhajú robiť svet lepším miestom.

Za dizajnom

Tlačový kit

Kredity, členovia tímu a technické údaje poskytnuté dizajnérom.

Jedinečné vlastnosti: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Rozmery a balenie: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Štítky: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Výrobná technológia: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Dizajnérska výzva: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Výskum: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inšpirácia: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Trvanie projektu: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Pracovný postup: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Členovia tímu: Anja Zambelli Colak